"Development" to most Oregonians in 1916 was not a dirty word -- it was a natural consequence: Pioneers arrived; they inventoried; they developed. There were, of course, engineers and developers whose motivation was solely economic, who sited roads without consideration for the natural scenery. But the "development" [Ira] Williams promoted was not intended to be a callous destruction of nature. Instead, like Lancaster, Williams' concept was more closely aligned with the pragmatic ideals of Stephen T. Mather, first director of the National Park Service. Derived from the "environmental determinism" proposed by the nineteenth-century social reformers, these ideals were based on the belief that urban social ills could be resolved through exposing the "working class" to nature and reinforced by the belief that, with new road building technology, people could enjoy nature without damaging it. "Scenic resources," therefore, could be both consumed and protected simultaneously.
Williams enthusiastically referred to the Columbia River Highway as "capable of bearing upon it's own surface a traffic of unlimited proportions." Of course, no one anticipated the havoc that would be wreaked upon the landscape by the invasion of the automobile and its progeny; smog and traffic jams, oil slicks and the "greenhouse effect," were inconceivable in 1916. But Ira Williams and his peers were both engineers and dreamers of the American Dream. They planned for the future with a faith in human goodness and technological solutions that were formed from the social, philosophical, and spiritual "geology" that preceded them.
Rooted in the Jefferson tradition, the philosophy of work as the ultimate American virtue and Progress as an edict from heaven was most dramatically illustrated in the writings of the man who designed and built the highway. Sam Lancaster wrote The Columbia, America's Greatest Highway - Through the Cascade Mountains to the Sea (1915). ... Clearly influenced by the preservationist views of of John Muir, the book was ideal for the romantic tourist -- heavily laden with poetic and deeply spiritual descriptions of Lancaster's favorite places in the Gorge. A devout Southern Baptist, the author perceived the natural beauties of the earth (and the good fortunes of certain men) to be directly attributable to God, as he revealed in the dedication of his book to Sam Hill:
There is a time and place for every man to act his part in life's drama and to build according to his ideals. God shaped these great mountains round about us, and lifted up those mighty domes into a region of perpetual snow. He fashioned the Gorge of the Columbia, fixed the course of the broad river, and caused the crystal streams both small and great to leap down from the crags and sing their never ending songs of joy
Then he planted a garden, men came and built a beautiful city close by this wonderland. To some He gave great wealth -- to every man his talent -- and when the time had come for men to break down the mountain barriers, construct a great highway of commerce, and utilize the beautiful, which is "as useful as the useful," He set them to the task and gave to each his place. (p. 5)