Billy Bob Commercial Project

Audio Editing Commerical 

Sometimes it is easy to forget that audio production is not only recording and editing music tracks but also includes editing spoken word. This type of skill is used to create audiobooks, record voice-overs for commercials and movies, and especially produce radio broadcasts and advertisements. 

You have been hired as an audio editor for Commercials Incorporated.  They want you to create a commercial for a car lot.  They have provided you with the voice-over and final script.  In this project, you will edit a raw voice recording to match a script. Your client is Billy Bob's Auto Warehouse. You have his original recording (as you will hear, Mr. Billy Bob is not so good at recording a commercial) and the written script of what the radio commercial should say exactly. As you learn how to cut and splice clips in Audition, arrange Billy Bob's recording in the correct order. When you have matched the script, add sound effects and background music to make the product appealing and persuasive. Remember to match the script exactly!  Remember the background music should fit your target audience and not overpower the voice-over.