Why Highlight Keywords
Highlight the main function of the feature
Important capabilities
Do and Don'ts
Better to highlight phrases than single words
Don't highlight a term if it is already the subject / title of the slide
Don't include limits
Don't highlight the majority of the text, it should be pointing out the important points, don't go over 30%
Avoid highlighting single unrelated generic words e.g. best / other / unable / don't
How and where to do it
Examples
The following should have no highlighting.
The following example should have no highlighting.
The following is an example where the key points have been highlighted and are phrases.