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The S in CRAPPS
The S in CRAPPS
The S in CRAPPS
The S in CRAPPS
The CRAPPS structure helps us to remember all the different important elements of a design. You can remind yourself of all of the elements on this link.
The 'S' stands for strategies and is the final letter. Once you have considered the need for the design, who it is for and the visual choices, you should aim to understand in what ways the design engages its audience. This includes what it might make them think or feel about the reason behind the design.
Some common strategies that designers use include:
Shock Tactics: Using surprising or provocative elements to grab attention and create a strong emotional response.
Metaphor: Representing an idea or concept through imagery that symbolises something else, adding depth and meaning.
Humour: Using funny or playful elements to engage the audience and make the message more memorable.
Genre: Utilising familiar styles or themes from specific genres to connect with the audience and convey the message effectively.
For Example
For Example
This image employs two main strategies: Metaphor and Shock Tactics.
Metaphor
The image uses metaphor in two key ways. It shows the world as a prisoner by depicting someone in a matching orange jumpsuit with the globe as the character's head. The second part of this image is that the virus is depicted as a large ball and chain. Together, this symbolises how the entire world feels imprisoned or restricted due to the COVID-19 pandemic. The imagery emphasises how the pandemic has chained and confined humanity, limiting freedom and movement.
Shock Tactics
The use of a globe-headed person in a prisoner’s outfit creates an immediate visual impact, evoking a sense of distress and empathy. This surprising and provocative portrayal grabs attention and elicits a strong emotional response from viewers. The posture of the character (sitting with head down and hands drooping) conveys feelings of isolation, despair, and helplessness. This visual element shocks the viewer into recognizing the profound psychological and emotional effects of the pandemic on a global scale.
Let's Have a Go
Let's Have a Go
In the following political cartoons, identify the strategy that you believe has been used to engage the audience. Is it shock tactics, humour, metaphor or genre or a combination?
Example 3: Context
Example 3: Context
Strategy & Style Swap
Strategy & Style Swap
You are about to apply different design strategies and styles to transform an image and show your understanding of design strategies in a practical way. To do this, follow the instructions provided.
Instructions
Instructions
Choose one of the posters below.
Identify the Current Strategy: Determine which design strategy is being used in the poster (e.g., Shock Tactics, Metaphor, etc.). Note how this strategy is employed to convey the message.
Choose a New Strategy: From the list provided (Shock Tactics, Metaphor, Humour, Genre), select a different strategy than the one used in the original poster. Think about how this new strategy can be used to effectively communicate the same message.
You will be swapping the style of the image for a cartoon or comic. Consider the key elements of political cartoons (simple and clear imagery, exaggerated features, speech bubbles, etc.). Think about how you will use a new strategy in your cartoon. For example:
-Shock Tactics- Create an unexpected or provocative image to grab attention and emphasize the urgency of the message.
-Metaphor- Use symbolic imagery to represent the message in a deeper and more meaningful way.
-Humour- Add a funny twist to make the issue more engaging and memorable.
-Genre- Incorporate elements of a familiar genre (e.g., superhero, fantasy, science fiction) to connect with the audience.Draw Your Cartoon: Sketch out your political cartoon using the new strategy. Make sure that your cartoon clearly conveys your intended message! Or use an online program, such as kleki.
Tips for Success
Tips for Success
Keep your cartoon simple and focused on a single clear message.
Use exaggeration and symbolism to make your point more impactful.
Consider the audience and how they might respond to different strategies.
Evaluate & Share
Evaluate & Share
Once completed, review your cartoon to ensure it effectively communicates the intended message.
Share your cartoon with the class and explain the new strategy you chose and how you implemented it.
Discuss the differences between the original poster and your cartoon, and how the change in strategy affects the message.
Options for your Swap
Options for your Swap
Option 1
Option 1
Option 2
Option 2
Option 3
Option 3
For Your Portfolio
C level (ish)
C level (ish)
Accredited & Tertiary:
You have made of a copy of the original design and inserted it
You have identified the strategy used in the original design
You have created a design that uses a different strategy in the style of a political cartoon and inserted it
Explain how you used the strategy you included in your design
Guiding questions:
-What strategy was used in the original design and how do you know this?
-Which strategy did you change your design to?
-What visual choices did you use that demonstrate how you used this strategy?
-What affect would your design have on its intended audience?
B level (ish)
B level (ish)
Accredited & Tertiary:
You have completed above steps
You have recreated the design using two different strategies and written dot points to compare them
A level (ish)
A level (ish)
Accredited:
You have completed above steps
You have written 2-5 sentences that explains what strategies are in Graphic design and why they matter to audiences, as well as explaining the different strategies used in your two designs.
Tertiary:
You have completed above steps
You have written at least a paragraph that explains what strategies are in Graphic design and why they matter to audiences, as well as explaining the different strategies used in your two designs.
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