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So what is Screen & Media?
So what is Screen & Media?
Screen and Media are terms often used in the context of visual communication and technology. A screen is the technology that you use to view media (e.g. laptop, computer, phone) while media refers to the way we communicate and the disseminate of information, ideas, and entertainment to an audience. It can range from print media (like newspapers, magazines, books), to broadcast media (television, radio), and digital media (websites, social media and online videos). Media can involve different types of content, such as text, images, audio, video, and interactive elements. It plays a crucial role in informing, entertaining, and influencing people's opinions and behaviours. In this unit, we will be focussing on what messages are communicated and to whom through film media. We will then be developing social and print media that promotes those messages. This will look like developing social media campaigns and posters for imagined film releases.
Let's Talk Genre!
Let's Talk Genre!
One of the ways that film media communicates meaning to a specific audience is through genre.
Genre is a French word, meaning ‘kind’ or ‘sort’
Genre describes the type of narrative you are analysing and falls under the literary element of style.
Genre helps readers and movie watchers find the type of story they enjoy.
A more specific definition for film is:
Movie genres are stylistic categories that organize films based on criteria such as the setting, characters, plot, mood, tone, and theme. A film's main genre category will be based on where the majority of the content lands. A sub-genre is a smaller category that fits inside a particular genre. Often this is a mixture of two separate genres, which known as hybrid genres. Genres and subgenres change over time and are informed by one another.
Studio Binder (2023) 'What is Genre?' URL
A movie genre is a thematic or stylistic categorization of a movie. Learn about the elements that classify various genres, from adventure to science fiction films.
In the following trailers, consider...
In the following trailers, consider...
What is the media communicating?
(e.g. what is the film trailer about?)
What elements were included to convey genre?
(e.g. setting, characters, plot / actions, colour, music & sound, fonts, styles)
Who does the media want to engage?
(While anyone may appreciate this trailer, consider who the creators may have been specifically targeting. Consider what demographic or psychographic information may help you to do identify this.)
Barbie
Barbie
Oppenheimer
Oppenheimer
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