Embedded Files
We Still Make Meaning With Money
From Film Poster Advertisements
To Memes About Films
To Memes About Films Being Used as Film Poster Advertisements
Product Placement (Film)
In "The Amazing Spider-Man (2012)," there is a scene where Peter Parker (played by Andrew Garfield) climbs on a rock ledge to take pictures of Gwen Stacy (played by Emma Stone) with a camera. During this scene, there is a noticeable close-up shot of the camera, which is a Sony Cyber-shot DSC-HX9V. This moment serves as a playful nod to Sony's involvement in the production of the Spider-Man films while promoting the camera as a product that audience members may be tempted to purchase.
Product Placement (Socials)
Celebrities take photos or short videos that show them using particular products to subtly plug them to their followers as a part of brand deals. More recently, it became policy that to do this on the platform Instagram, you must also #ad so that your viewer's are aware. Another recent trend is #asseenontiktok where specific items go viral and gain popularity by being used by prominent tiktokers on their channels. This phrase is often used in marketing and promotion to highlight products or trends that have become trendy or sought-after because of their exposure on TikTok. Particular online stores have now begun dedicating specific sections of their store to items that are a part of this trend. Read more here.
Class Project: Advertisement Photo
You are now going to create your own advertisement photo. This will require more editing than previous class projects and so you have two weeks to complete it. There are three options:
Option 1: Find an ad for an object that you would like to recreate. Consider a product that you have on hand that you could use in the ad (such as phones, drinks or food, sports equipment, clothing, cosmetics, cologne or perfume etc..).
Option 2: Find an ad for a film poster you would like to recreate. You may wish to cut photos of yourself or friends in to the poster or to create the poster in an entirely new way. To learn how to cut subjects out of photos, visit this page.
Option 3: If you feel confident, you could innovate your own product or film or anything else that you can create and ad for. Consider how similar ads are created and find a variety of examples that you can draw inspiration from to create something entirely new.
Instructions
Gather your inspirational images and save them in a folder to put in your process journal later.
Decide what photos are required and plan them out. Take required photos.
Identify editing techniques that will support you. You may wish to visit the Photoshop Tutorial page to help you.
Edit photos. Please make your photo on an A4 page.
Save as PNG to upload to process journal.
Examples of ads you might make
Generic Action Movie
Cat Action Movie
Shrek Spin Off
Generic Romance Movie
Billson's
Ray Ban
iPhone
Cologne
For Your Process Journal
Create a subpage under 'Class Projects' called 'Advertisement Photos.' Insert the advertisement/s you have created. Include before and after editing and label them. Complete the following:
C level (ish)
C level (ish)
You have edited an advertisement image that includes:
-A background image
-A subject image
-Text in a font that suits the product
You have written dot-points for A, I, M, M, E.
B level (ish)
B level (ish)
You have completed previous steps
You have edited an advertisement image that includes:
-A background image
-A subject image
-An additional element (e.g. extra character or building or vehicle or plant etc...)
-Text in a font that suits the product
-Colours that suit the product
You have written dot-points for A, I, M, M, E.
You have connected your intention to one of the four types of ads we have discussed (70s - show a story / lifestyle, 80s - simple tag line and style that can be replicated, 90s - cause a conversation, 2000s - reveal the vibe / experience of consumer).
A level (ish)
A level (ish)
You have completed previous steps
You have edited an advertisement image that includes:
-A background image
-A subject image
-An additional element (e.g. extra character or building or vehicle or plant etc...)
-Text in a font that suits the product
-Colours that suit the product
-Some type of semi-transparent layer (e.g. clouds, fire, reflections, shadows etc...)
You have written dot-points for A, I, M, M, E.
You have connected your intention to one of the four types of ads we have discussed (70s - show a story / lifestyle, 80s - simple tag line and style that can be replicated, 90s - cause a conversation, 2000s - reveal the vibe / experience of consumer).
Provided additional research on photo advertising related to your creation and APA references
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