Research is the process of gathering information to assist in the generation of ideas. 

Research includes analysing and interpreting the information collected and it is more than cutting and pasting collected imagery into a visual diary with random annotations. As a photographer, you need to analyse and interpret your research to determine and justify what is going to be useful as a means for inspiration and as starting point for your work.

When gathering ideas and inspiration you may:

• observe objects and complete observational drawings to gain insight into the form and context of an object

• take photos of things in your life that inspire you (you can use a phone to take idea development photos)

• investigate the work of a photographer, artist or designer

• look through websites and follow blogs

• subscribe to magazines, including online magazines

• listen to songs, watch music videos and look at music media

• be inspired to take photographs of your surroundings or the environment suited to or appropriate to the brief

• be influenced by your everyday life such as the street you live in or the local café you visit. Stop and look, as you might be inspired

• conduct interviews or complete an audience profile

• look through books and literature relevant to the brief

• visit galleries

• look at colour psychology

• research the method or technique to achieve a specific type of photo (e.g. long exposures, portrait lighting)

The analysis of research may be focused on an idea or a concept. Inspiration may be found in a method such as learning how specific camera settings have been used or learning a new lighting set up.

 In your research, your annotations should focus on future directions that you will take in developing your ideas. These can be small sketches that accompany existing imagery and annotations that will assist you in explaining your ideas. You might like to include a mood board or an audience profile as part of your research.