Repetition 

The principle of visual hierarchy establishes the order of importance in a design. However, creating hierarchy becomes a challenge in the without repetition. This is because hierarchy requires using various elements, such as size and colour in a consistent way to indicate importance. When all elements are too different, meaning they do not use repetition, it becomes difficult for the viewer to spot the intended hierarchy. To learn more about hierarchy on its own, click here.

The principle of rhythm encompasses the deliberate and consistent application of elements to convey energy or patterns. Repetition is essential for effectively using this principle, as it enables your audience to see and understand the intended rhythm. Without repetition, it becomes exceedingly challenging for your audience to grasp this principle. Another way to understand rhythm is harmony, which you can learn more about here.

Unity represents the ultimate objective of any design, aiming to establish a cohesive and deliberate connection among all elements. Achieving unity involves various aspects, including the visual appearance of elements, their alignment, and their interactions (or lack thereof). Repetition serves as an effective means to attain unity in a design, as it enables the creation of a distinct and recognizable theme. To learn more about unity on its own, click here.