• analyse and evaluate screen and media design in the film, television and digital industries

• apply a variety of screen and media techniques to that addresses audience needs

Across Q3, you learned about visual techniques and principles used to convey film genre and engage particular audiences. In the next two tasks, you will be putting these skills and understandings into action. Your final task will be to create a media campaign to advertise for an upcoming film. The trailer for the film can inspire you. Your campaign will require between three and five final designs, one of which must be a film poster and one of which must be a social media post. This task is to provide the plan for your designs and justify your choices. Your plan will be a page on your Google site including a variety of elements noted below. You can see an example here.

• Identify the genre of the film trailer and explain in what ways the trailer portrays that genre (for C and above grade, provide APA references to additional research).

Two sites to help you get started:
-Basic film genres
-Identifying film genres

• Identify three demographic or psychographic categories you believe your target audience will be made up of and explain why (for C and above grade, provide references to additional research - try to avoid stereotyping)

• Note whether you will use pathos, logos or ethos as your main form of persuasion and explain why

• Include a mood board that includes colours / styles / fonts that you aim to adapt into your final designs

• Include a sketched rough layout for the designs that you plan to create

• Include reference to three principles of design or design elements (font, colour, layout) that you will aim to include in your final designs

• Analysing you brief and selecting which design principles best apply to your digital and print media

• Using design principles creatively to meet briefs and solve problems

• Developing effective and appropriate designs for specific target audiences

• Communicating ideas successfully across written and visual mediums related to screen and media

For extra information on how you will be marked, see the rubric provided on Google classroom.