Apply Colour to an Ad

Your project:

Choose one of the designs below.
Right click > Save Image As > Save the design to your Design & Graphics folder. It should be a PNG.
Your job is to pick a colour scheme (monochromatic, analogous or complementary). Colour in the image using Photoshop, based on the colour scheme you have chosen.
If you have completed this, try another of the options in another of the colour schemes.

Video Instructions

D&G Select & Colour PS.webm

Step by Step Instructions

Open Your PNG File:

Launch Adobe Photoshop on your computer.
Open the PNG file that contains the outline you want to colour. Use "File" > "Open" to locate and open your file.

Create a New Layer:

In the Layers panel, click on the "New Layer" icon at the bottom. This ensures that your colour fills are on a separate layer, making it easier to manage.
OR select (Ctrl+Shift+N). Name your layer, 'Colour.'

Select the Section to Colour:

Choose the magic wand tool from the left tool bar (4th from the top). Looks like a fairy wand. If it does not look like a fairy wand, right click and select the tool that does.
On your layer panel (bottom right of screen), navigate to the first layer (with the outline for your ad), click in the section you wish to colour.
You should now see the section you wish to colour outlined with a dashed line. This is also known as 'marching ants.'
Now that you have made your selection, look back to the layer panel and click on the new layer you created and labelled, 'colour.'

Select the Bucket Tool:

In the toolbar on the left side, locate the Paint Bucket Tool. It looks like a bucket of paint. It is 13th from the top. If your toolbar displays a rectangle with a gradient, right click on it to select bucket tool instead of gradient.

Choose Your Fill Colour:

At the bottom of the left toolbar, you'll see the colour picker. It looks like one square overlapped with another one. Click on the front square to open the 'Colour Picker.' You will see a colourful square. Click in a spot to choose your value (light or dark), move the bar up and down to adjust your hue (the colour). Select the first colour you wish to use.
Now click in your selected area with the bucket tool to fill it
Repeat for all colours

Saving Your Work:

Once you're satisfied with the colouring, save your work. Use "File" > "Save As" to save a copy of your file.
Save it in your 'Design & Graphics' folder as a PSD. Label your work 'Colour an Ad.'
Select File > Export >Quick Export as a PNG to save a final version of your image.
For a physical portfolio, add your name on the file and drop it in the designated folder. For a digital portfolio, drag the image in to your portfolio.

Option 1

Option 2

Option 3

The images in the ads were sourced from Anditii Studio on Vecteezy (n.d.) URL

For Your Portfolio

Create a title in your portfolio, called 'Colour an Ad' and place your completed design in your portfolio.

C level (ish)

Tertiary: You have created two images representing two different colour relationships.
Accredited: You have created one image that shows one colour relationship
Both: You have added notes that identify the colour relationship you have demonstrated. Explain why you chose this relationship.

Tertiary:
-You have created images that represent all three of the colour relationships.
-You have added notes that demonstrate the colour relationships you have demonstrated. You have analysed how these colour relationships could affect the branding / feeling shown through the ads.
Accredited:
-You have created two-three images that show the colour relationships.
-You have added notes that identify the colour relationship you have demonstrated. Explain why you chose this relationship.

Tertiary:
-Complete previous steps
-Experiment with adding text or using gradients in your images (you can search for YouTube tutorials on how to do this)
-Comment on the effect that these edit changes may have on the audience of this ad and identify who you believe the audience would be
Accredited:
-You have created images that represent all three of the colour relationships.
-You have added notes that demonstrate the colour relationships you have demonstrated. You have analysed how these colour relationships could affect the branding / feeling shown through the ads.

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