Design Campaign

Important Info

Weighting 50%

Due

Nov 8th
Wednesday Week 15

Holly the student (2023) 'Goofy' URL-her Google drive

Relationship to Unit Goals

analyse and evaluate screen and media design in the film, television and digital industries
apply a variety of screen and media techniques to that addresses audience needs

Description -What You've Done

This semester, you have learned about visual techniques and principles used to convey film genres and engage particular audiences. You have chosen a film from the film trailer list and developed a plan that:

Analyses the film trailer genre
Identifies and explains the target audience (demographic / psychographic categories)
Selects pathos, logos, ethos as persuasive technique
Includes a layout plan
Includes a mood board
Refers to three principles / elements of design that will be used

Curious Refuge (2023) 'Barbenheimer Movie Trailer' URL

Description - What You'll Do

You must now create the design campaign, based on your plan. Your campaign will require between three and five final designs, one of which must be a film poster and one of which must be a social media post. Your designs can be created using Adobe InDesign, Photoshop or Illustrator, Canva, hand-drawing or a combination of these. Posters should be exported as A3 PNGs. Social Media posts should be exported as 1020x1020px PNGs. All designs should be placed on your Google site under a tab called ‘Design Campaign.’ Designs should be annotated to reflect the creative process.

Annotations Should Include:

Any images you used that were not your own (including royalty free, AI generated or found online). You should APA reference these images.
Draft or non-final layouts, designs, elements that you have created that did not make it to the final design. Note what about the images changed or improved before your final design.
Notes on how your design changed and developed throughout the process.
A reflection on how you managed time, used skills collaborated with others or sought review from your teacher to improve designs.
Any additional research that you did throughout the design process, with APA reference.
APA references must be written but annotations can be created using voice notes.

Learn how to annotate here.

Holly the student (2023) 'Goofy' URL-her Google drive

Checklist

Design Campaign Checklist

YOU WILL BE MARKED ON:

Creating high quality designs for print and digital media that utilise principles of design
Analysing design work through collaboration and review
Using strong written and visual communication in your designs, including APA referencing
Using appropriate workflow strategies to meet deadlines and work independently and collaboratively
Reflecting on your process and identifying strengths and opportunities

For extra information on how you will be marked, see the rubric provided on Google classroom.