Produce a Promo

The second P in CRAPPS

The CRAPPS structure helps us to remember all the different important elements of a design.

The second 'P' stands Principles of Design and Elements of Art

You can remind yourself about these elements below:

The element we will most focus on in our promo designs is hierarchy.

Hierarchy involves arranging the elements of your composition based on their level of importance.

Get a more in-depth understanding of hierarchy through the videos below:

Contrast & Hierarchy

Hierarchy & Scale

Standard Visual Hierarchy

Primary Hook

The primary hook is the main element in a design that grabs the viewer's attention first, often the most visually striking part. Its main purpose is to draw the viewer in and make them want to explore the rest of the design, like a bold image or striking typography. In an advertisement, the primary hook might be a large, eye-catching headline or a captivating product image e.g. "You Are Loved."

White, C. (2023) 'Pride Month billboards to combat ‘disturbing’ rise in visible hate' URL

Secondary Hook

The secondary hook supports the primary hook and provides additional points of interest to keep the viewer engaged, though it’s usually less prominent. It leads the viewer further into the design, offering more details or complementary visuals such as subheadings or secondary images. In a magazine layout, the secondary hook might be a subheading or a quote providing more context after the main image or headline grabs initial attention (e.g. the additional info provided in the footer of this poster).

Wiki (n.d) 'We Can Do It!' URL

Supportive Elements

Supportive elements are additional components that enhance and clarify the message, providing context, structure, and cohesion to the overall composition. These elements help organise information, guide the viewer’s eye, and reinforce the design’s message without overshadowing the primary and secondary hooks. In a brochure, supportive elements might include bullet points, background colours, icons, and other details that make the content more readable and visually appealing (e.g. the stars surrounding the subject).

Flaticon 'Trans free sticker!' URL

Promo Material

By examining hierarchy and examples of protest art, we can see how protest art effectively combines visual and textual elements to convey powerful messages and inspire change. Your job is now to create a promotional design that can be adapted in to a variety of contexts. See instructions below.

Instructions

Create a poster, sticker, or protest placard on Canva, Photoshop, or Illustrator about a social issue (consider gender, sexuality, queer identity, reproductive rights, inclusion).
Think about how to use design principles to convey your message clearly e.g. consider using a primary hook, secondary hook and supportive elements.
Create your design on an A4 page with some negative space around it. This will allow it to be used in the most versatile contexts.
Export your design as a PNG.
Create account on RedBubble. Use student email to login. When it asks if you are a customer or artist, chose artist. Make a fake store name. Upload your final design.
Once you have uploaded your image to Redbubble, you will see various templates. Scale your image to suit the template.
You must give your design a tite.
At the bottom of the page, it says, "who can view this work?" Select "only me" and select "save work."
You can now see your image across various products. Choose an appropriate product to feature your design. Save the image that shows your product on that design.
Click the three dots below a design and select "download images" which will show you the product in various contexts.
On your portfolio, put your original design, your design featured on a Red Bubble product and explain how your protest art coveys a powerful message to convey change.

Example

Design

Sticker

Sticker on Product

For Your Portfolio

C level (ish)

Accredited & Tertiary:
You have created a design that uses hierarchy and inserted it
You have used Redbubble to generate images of your design on at least one product
You have answered the following questions about your design:
-How have your used hierarchy and scale in your design?
-Why did you choose the item to display your design and how was it best suited to the theme of your design?

B level (ish)

You have completed above steps
Accredited:
Dot point how you have used the following:
-Primary Hook
-Secondary Hook
-Supportive elements
Tertiary:
-Put your design on multiple products and place all of them in your portfolio.
-Analyse which product is the best context for your design to be viewed.
-Describe how it looks on the product and how the audience will engage with it in that context.
-Explain how you have used a primary hook, secondary hook and supportive elements in your design

A level (ish)

You have completed above steps
Accredited:
-Put your design on multiple products and place all of them in your portfolio.
-Analyse which product is the best context for your design to be viwed. Consider how it looks and how the audience will engage with it in that context.
-Explain how you have used a primary hook, secondary hook and supportive elements in your design (turn dot points in to sentences and make reference to your images as if I can not see them - your tone should be persuasive).

Tertiary:
-Edit your design and make changes to it in some way. Upload this to Redbubble and place it on the product you decided was the best.
-Explain how the changes you have made improve either the primary hook, secondary hook or supportive elements in your design.
-Analyse how the context (product) may affect how viewers interact with the primary hook, secondary hook or supportive elements in your design.

Page updated

Report abuse