Build Billboards / Bus wraps

Train Billboard

Focusing on the environment and the climate crisis and incorporating either shock tactics, humour or both, create a billboard that communicates a clear message to passengers waiting to board a train or subway. Remember, these people are transient and often looking at their devices, so trying to capture their attention as they wait for their transport will be difficult.

Your task:
Using the templates provided below to create two billboards (one in landscape and one in portrait).

Incorporate shock tactics or humour into your design.

Ball, C. underground billboard, 2019, URL

Tagline Options

If you need support with a tagline to incorporate in to your design, try using one of the ones below. Make sure to identify whether you are attempting to use shock tactics or humour in your design.

There is no planet B
The ice is melting - your future too?

Keep ignoring it - the planet won't!
If the earth could text, it'd say "help"

Templates

Use one of the images below to create a mock up for your design. Right click > Save Image As > Save the design to your Design & Graphics folder. It should be a PNG.

Example

My Design

Landscape Billboard

Portrait Billboard

Bus Wrap

If you really want a challenge, using your original design for your billboards, try and modify it to create a bus wrap.

You audience for this will change as it will be other drivers, and people waiting for the bus at a bus interchange or bus stop. The lighting conditions of how your bus wrap will be seen are very different to underground train station or subway.

Your Task

Create a bus wrap using elements from your original billboard design.
You can use the template provided or can find blueprints for your chosen bus model from here. Ensure that you are downloading a high quality and large image size png.

A simpler tutorial in how to create a bus wrap in Adobe Photoshop using the template provided to you.

Vehicle Wrap Design using Blueprints

More advanced tutorial on setting up your Adobe Illustrator document using original bus blueprints.

Vector Vehicle Bus Wrap

Using Adobe Illustrator to create a vector-based bus wrap.

Templates

Right click > Save Image As > Save the design to your Design & Graphics folder. It should be a PNG.

For Your Portfolio

Create a page in your Google site, called 'Produce Billboards and a Bus Wrap' and put your designs on this page.

C level (ish)

Accredited & Tertiary:
Create 2 x Billboards (1 x landscape and 1 x portrait) using Photoshop
Write 1-2 sentences that describe how your advertisement uses humour or shock tactics
Write 1-2 sentences that identify how you have used a primary hook, secondary hook and supportive elements

B level (ish)

Tertiary:
-Identify three principles of design or elements of art (three total across both groups) that you have used in your billboard designs
-Annotate the ways that you have used these elements or principles
Accredited:
-Complete C level steps
-Identify a principle of design or element of art that you have used in your design and explain how you used it and why.

A level (ish)

Accredited:
-Complete previous steps
-Create a bus wrap
Tertiary:
-Complete previous steps
-Create a bus wrap
-Use the brightness / contrast tool or a similar tool on Photoshop to show how your design will respond to different lighting conditions. Include images of your design in three different lighting conditions in your portfolio.
-Explain what steps you have taken to ensure that your design will be readable and attention grabbing in different lighting conditions.

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