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Visual Organisation
Emphasis & Hierarchy
Visual hierarchy involves arranging the elements of your composition based on their level of importance, which guides readers' attention to the main areas of your display. This used in unison with emphasis which means to highlight important information and make it stand out, which helps readers quickly understand your message. These tools create visually engaging and informative displays that effectively convey messages.
Keung, L. (2023) 'The Principles of Design' URL
Breaking it down
Hierarchy is the process of organizing elements according to their level of importance in order to guide the viewer's attention towards the main points of a composition
Emphasis is the additional elements that make the focus stand out. This can be done through, colour, shape and weight of design elements
Hierarchy & emphasis draw viewer's attention and interest to important elements
IRL, emphasis is the feature that commands attention and makes a design visually interesting
Creating emphasis / hierarchy
Make it bolder
Make it brighter
Change Style
Add special visual effects.
Add a border or frame
Add more negative of positive space
Add shadow or lights
Change the colour
Change the position
Create Focal Points
Emphasis Through Colour
Emphasis Through Arrangement
Hierarchy Through Type
More about emphasis in design can be found here.
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