Embedded Files
Brief Option 1: YouthMind
Brief Option 1: YouthMind
Client:
YouthMind, a non-profit organisation dedicated to improving mental health among young people in the ACT.
YouthMind focuses on reducing stigma, providing resources, and creating safe spaces for youth to discuss mental health issues.
Communication Needs:
YouthMind requires a visual campaign that effectively communicates the importance of mental health awareness among young people.
The campaign should highlight the availability of resources, promote the idea that seeking help is a sign of strength, and encourage conversations about mental health.
Target Audience:
The primary audience for this campaign is young people aged 15-25 in the ACT.
The secondary audience includes educators, parents, and mental health professionals who work closely with this age group.
Expectations and Constraints:
Expectations:
- The campaign must be engaging, visually appealing, and resonate with the target audience.
- It should incorporate clear, concise messaging that encourages youth to seek help and support others.
- A logo for YouthMind needs to be created.
- The design should be adaptable for various media, including posters, social media graphics, and digital presentations.
Constraints:.
- The materials should be easy to reproduce and distribute, considering budget limitations.
- Any imagery used should be respectful and non-triggering, avoiding stereotypes or negative portrayals of mental health.
- The final designs must be completed by Tuesday 12 November 2024.
Purpose:
The purpose of this campaign is to raise awareness about mental health issues among young people, reduce stigma, and encourage open conversations. The campaign should make mental health resources more accessible and emphasise the importance of seeking help.
Context:
Mental health is a critical issue among young people, with increasing rates of anxiety, depression, and other mental health challenges. YouthMind aims to create a supportive environment where young people feel comfortable discussing their mental health and accessing the necessary resources.
Presentation Formats (you must create at least three of the following):
- A logo for YouthMind.
- Front page of the website for YouthMind
- 2 x posters to be displayed in schools, community centres, and public spaces.
- Social media graphics for platforms like Instagram, TikTok, and Facebook.
- Merchandise design, such as t-shirts or wristbands, to promote the campaign's message.
Brief Option 2: RUTechSafe?
Brief Option 2: RUTechSafe?
Client:
RUTechSafe?, an organisation committed to promoting the safe and responsible use of technology among young people in the ACT. RUTechSafe? focuses on online safety, digital literacy, and the prevention of cyberbullying.
Communication Needs:
RUTechSafe? requires a visual campaign that effectively communicates the importance of safe and responsible technology use. The campaign should educate young people about online risks, encourage positive digital behaviour, and provide practical tips for staying safe online.
Target Audience:
The primary audience for this campaign is students aged 12-18 in the ACT. The secondary audience includes teachers, parents, and community leaders who play a role in guiding young people's technology use.
Expectations and Constraints:
Expectations:
- The campaign must be visually engaging and resonate with the target audience.
- It should incorporate clear, actionable messaging that promotes safe online habits and digital wellbeing.
- The design should be versatile, and suitable for use across various media, including posters, social media, and educational materials.
- A logo to be created for RUTechSafe?
Constraints:
- The materials should be cost-effective to produce and distribute.
- The design must be sensitive to diverse audiences, avoiding fear-based tactics while still addressing the realities of online risks.
- All final designs should be completed by Tuesday 12 November 2024.
Purpose:
The purpose of this campaign is to educate young people about the importance of safe and responsible technology use. The campaign should empower students to protect their privacy, engage positively online, and avoid harmful behaviours such as cyberbullying.
Context:
With the increasing use of digital devices and online platforms, young people are more exposed to various online risks, including cyberbullying, privacy breaches, and inappropriate content. TechSafe aims to create a safer digital environment by raising awareness and providing practical resources for young people and their communities.
Presentation Formats (you must create at least three of the following):
A logo for RUTechSafe?
Front page of the website for RUTechSafe?
2 x posters for schools, libraries, and community centres.
Social media graphics designed for platforms like Instagram, TikTok, and Facebook.
Branded merchandise, such as stickers or phone cases, that reinforce the campaign’s message.
Brief Option 3: Write Your Own Brief
Brief Option 3: Write Your Own Brief
You could use the Design Brief you wrote in your Visual Communication exam or write a brand new design brief for an issue and client of your choice (with teacher approval). Your brief must include:
Client
Communication Needs
Target Audience
Expectations and Constraints
Purpose
Context
Presentation Formats (you must create at least three of the following)
A logo
Front page of the website for your client
2 x posters for display
Social media graphics designed for platforms like Instagram, TikTok, and Facebook.
Branded merchandise, such as stickers or phone cases, that reinforce the campaign’s message.
GIF or animation
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