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Grouping Relatives
Keung, L. (2023) 'The Principles of Design' URL
The principle of proximity refers to the arrangement of elements in close relation to each other to convey a sense of unity and connection. By grouping related elements, such as text or images, designers create visual relationships that guide the viewer's perception and help organize information effectively. Proximity is a fundamental principle that enhances clarity, coherence, and the overall communicative impact of a design.
Creating Connections
Creating Connections
Proximity can create relationships between visual elements in a composition, create relevance, hierarchy, create organisation and structure. In this example, similar sized images and sections of text are placed close to each other.
Dispelling Connections
Dispelling Connections
Proximity can also be used to suggest no relationship between elements, to break organisation and structure. In this example, proximity is used to draw relation between what is said within the text and the image. It dispells the connection between the images themselves.
Lack of Connection
Lack of Connection
When proximity has not been utilised, it can seem like there is a disconnect between elements that do not feel natural to the eye. In this example, the text and images in the second half of the page do not appear to intentionally create or dispel connection.
Gareth, D. (n.d) 'Proximity Principle Of Design' URL
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