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Feeling Dimension
Breaking it Down
Breaking it Down
Texture is the way a three-dimensional work feels when touched (e.g. rough, smooth, hard, soft). Graphic designers use texture to evoke emotional responses in viewers, such as pleasure, discomfort, or a sense of familiarity. In two-dimensional space, texture can be real (e.g. a painted or cement artwork that has a specific feel) or it can be implied (where pencil or digital lines, patterns and shapes are used to create the appearance of texture). In Visual Art, techniques like cross-hatching are used to achieve this. In Graphic Design, textures can be applied to posters, signs, products to achieve particular styles and can attract or repel people, depending on the pleasantness of the texture.
Image Texture
Image Texture
Image texture happens when you combine organic or geometric shapes with colour. It can be simple or complex and generally appears random to create a particular look and feel. Engaging the senses, particularly the visual, image textures captivate attention and create feelings similar to smell and touch, even when you don't immediately understand the details of why it feels a particular way.
Pattern Texture
Pattern Texture
Pattern texture is also generated from organic or geometric shapes and colour though pattern texture is mostly manufactured. . Patterns can be simple or complex but they appear more structured than image textures which appear more random. Patterns tend to engage our visual senses more than emotional senses, likely because pattern is more structured and less abstract. Repeating shapes and colours forms pattern textures, and can be effective ways to create depth or demonstrate style in a design.
Image Textures Can be:
Image Textures Can be:
Environmental
Environmental
Environmental textures can be wood, grain, sand, water to the stars in the sky.
Biological
Biological
Biological textures can be skin, fur, feathers, and animal prints.
Human Made
Human Made
Human-made textures can be paintings, illustrations, dies, cloths, papers, typography, photographic effects and more. Because the patterns are more abstract, they can trigger feelings and emotions and excite senses which engages audiences and adds style to graphic work.
Pattern Textures Can be:
Pattern Textures Can be:
Environmental
Environmental
Environmental pattern textures can be found where nature uses repeated and more measured textures than image textures. This includes snake skin, flowers and plants, bee hives, icicles and snowflakes.
Human Made
Human Made
Human made pattern textures can create a very distinct look and feel and because of it’s repetitive nature. For this reason, brands can use this element to make you remember their brand. Another broad example is that the decorative nature of gift-wrap serves as a prelude to the excitement of opening a gift so people use this patterned texture to tap in to that exciting feeling.
Which textures do you find familiar?
Which textures do you find comfortable?
Which textures do you find familiar?
Which textures do you find comfortable?
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