Typography Application

Typography is a word where ‘type and ‘ography’ have been merged.

Type is the writing produced by a typewriter or computer by pressing keys.

‘ography’ means the process of.

Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It includes multiple elements such as typefaces, font styles, spacing, and layout design. In graphic design, typography plays a crucial role in conveying messages effectively and enhancing the overall aesthetic of a design.

Colour is an essential aspect of typography as it significantly influences readability and visual appeal. It's important to adhere to classic guidelines to avoid colour combinations that cause visual discomfort, such as colours that seem to vibrate when placed together. Make sure your type is easy to read by using complementary colours or different levels of value (light and dark).

Proximity is about the relationship between different elements and how close they are to each other because this creates a sense of unity and connection. This is important for typography as it will change the meaning of the text. In the example, the top business card  is not cluttered, it has some white space, but the elements are not logically grouped. The reader will need to scan it multiple tomes for information, so it is less effective. The bottom card is more effective as there is a logicall flow to the connection between the words used and their location, making it faster and easier for readers to interpret the information.

WDD Staff (2010) 'Proximity in Web design' URL

Spacing allows designers to create meaning in a design that will suit the aesthetic style or theme. In the example above, letter spacing is used to emphasise the visual length of the word 'length' which contrasts it from the font used for 'depth' which is taller / deeper. It is also important to use negative space around areas of text to give them breathing room which will make the overall design looking good and feel easy to read and understand.

Pritchard, T. (2016) 'Use spacing effectively in typography' URL

Once you pull the other ideas together (colour, proximity and space), they all start to shape the hierarchy of a design. This is especially important when it is used to shape what order an audience will read text in. From movie posters to cereal packaging, designers can emphasise certain parts of a design to be noticed first and then add layers of meaning to be noticed later.

Tom Holland

Zendaya