Proportion
Size Matters
Keung, L. (2023) 'The Principles of Design' URL
Proportion is the comparative relationship between the size of components or parts of components within a visual presentation. as comparative means comparing, you are considering which elements are larger or smaller, based on their colour, arrangement and a variety of other factors. Generally, the larger an element is, the more attention is drawn to it. This is further explained under hierarchy. An example of proportion is the Golden ratio.Â
Proportion can also refer to keeping the width and length of a two dimensional design the same. For example, social media tiles are designed to be 1020 x 1020px. A design that is 80 x 80px is a smaller size but the same proportions.
The Golden Ratio
The golden ratio is a mathematical concept that represents a proportion, often denoted by the value of approximately 1.618. Graphic designers use this ratio to create aesthetically pleasing compositions, as it is believed to produce a visually harmonious balance and proportions that are considered naturally pleasing to the human eye.
Medium (2020) 'How I made money using The Golden Ratio Law of Design this Pandemic' URL
Proportion Hierarchy
In layout hierarchy, the proportion of the headline compared to the photo caption needs to be larger as the headline is the most important element. Smaller elements have less importance. When you achieve a good sense of proportion in a composition, it can add harmony and balance.
How has proportion been used in the images below?
