Project Plan Example

Topic
The genre of this trailer is goofy comedy. A goofy comedy film is a light-hearted and humorous movie genre that aims to entertain audiences through absurd situations, slapstick humour, and exaggerated characters (Masterclass, 2021). Goofy comedies often rely more on creating laughter than they do on being realistic. 

Explanation & Evidence
The trailer presents two main characters, Bella and Edward and they act goofy as Edward makes mistakes in developing a friendship with Bella, being the new kid at school. Actions in the trailer include witty dialogue, such as the pun, "Love at first bite"), and also goofy physical actions, such as Bella having things thrown at and exaggerated facial expressions, like Edward covering his nose when she smells bad. The colours are bright and high contrast, the font is chalkboard inspired and the trailer uses playful, upbeat music and funny sound effects, including fart noises and record scratches.

Age

Primarily between 15 and 30 years old. The older end of this range is likely to have grown up during the height of the Twilight franchise's popularity and have fond memories of it. They are old enough to appreciate nostalgic references. The younger end of this range is likely to appreciate comedy and more specifically the goofy and slapstick elements. This style of comedy relies more on visuals than language or ideas and can be accessible to younger people and those with less attention span.

Media Consumption

• Nostalgia-Driven Consumers: This type of film will appeal to people who enjoy revisiting media from their past (like watching old episodes of The Simpsons over and over). They seek out media with references to popular movies or TV shows from their childhood or teenage years.

• Comedy Lovers: Audiences who enjoy light-hearted, slapstick and satirical humour are likely to enjoy this film.

• Spooky Spookers: While it has been reframed as a goofy comedy, this film still makes references to original Twilight spooky content, such as vampires and the supernatural (e.g. "love at first bite"). This will attract media users who are interested in ghosts, supernatural and horror related content.

Family structure / values 

• Due to the ages of this demographic, there would be a representation of young people who have less freedoms and are reliant on parents to attend films and there could be young parents who are just starting their family. This means that the film must be attractive to teens and adults and be something that can be enjoyed in a family environment. It is likely, these demographics will appreciate content they can enjoy as a bonding experience with the family.

Pathos is an emotional appeal that aims to connect with the audience's emotions and values. It would be the most effective persuasive technique for persuading the identified audience to view this genre of film for three key reasons:

• Nostalgia and Familiarity: Pathos can tap into the audience's fond memories of the popularity of Twilight during their younger years. References to iconic scenes and characters will evoke emotions to past experiences. This emotional connection encourages them to watch cherished moments with a fresh, humorous twist.

• Family Bonding and Shared Memories: Pathos can emphasise the importance of family bonding and shared experiences. By depicting scenes in the parody that mirror family values or are moments the family can enjoy together, this will create an emotional motivator to view the film.

• Connection Through Humour: Comedy often relies on emotional connection to trigger laughter. The film poster should also emphasise this emotion to connect to the laughter and escape from mundane life that the film was created to bring.