Happiness
Why happiness is important?
1) Because this let the Pokémon evolve by happiness
2) Because Return move may power up
A lady in Nacrene City will rate the happiness of the player's Pokémon. A woman in the building to the right of the Pokémon Center with a Cottonee(B)/Petilil(W) will rate a Pokémon's happiness.
Another lady, in the Pokémon Fan Club located in Icirrus City will also rate the happiness of the player's Pokémon.
Happiness rate: 0 to 255
Want to know base happiness of Pokémon? Here is the List of Pokémon by base happiness in Bulbapedia.
NOTE 1: Lady in Castelia City will massage one of your Pokémon per day, raising its happiness. She is located in the first building on the left side of Castelia Street.
NOTE 2: Holding a Soothe Bell will still apply a multiplier of 1.5 (rounding down) to only positive changes and that use of Luxury Balls will not reduce the effects of negative changes.
NOTE 3: Pokémon evolves when Pokémon's happiness is 220.
Base=Reset to base happiness
Evolutions:
Zubat---(22)--->Golbat------>Crobat
Happiny---(Oval Stone)--->Chansey------>Blissey
Eevee---(Daytime happiness)--->Espeon
Eevee---(Night time happiness)--->Umbreon
Pichu------>Pikachu---(Thunderstone)--->Raichu
Cleffa------>Clefairy---(Moon Stone)--->Clefable
Igglybuff------>Jigglypuff---(Moon Stone)--->Wigglytuff
Togepi------>Togetic---(Shiny Stone)--->Togekiss
Azurill------>Marill---(18)--->Azumarill
Budew---(Daytime happiness)--->Roselia---(Shiny Stone)--->Roserade
Buneary------>Lopunny
Chingling---(Night time happiness)--->Chimecho
Munchlax------>Snorlax
Riolu---(Daytime happiness)--->Lucario
Woobat------>Swoobat
Sewaddle---(20)--->Swadloon------>Leavanny
(24)=Pokémon evolve at Level 24
So remember, happiness is IMPORTANT to Pokémon evolve by happiness!