Getting started

Learning objectives

By the end of this unit you should:

• understand a design need or situation

• understand target markets and the function of marketing mix

• know how to design to meet needs, wants and values

• understand the importance of having a client

• understand the importance of a design brief and what it should include

• be able to analyse the brief to fully understand what you need to do

• be able to produce a plan of research

• identify appropriate different research methods

• be able to produce and interpret data

• be able to extract relevant information from sources and record information and data

Introduction

There are various approaches to designing and design processes. The design process we will study in these units will reflect the work of professional designers in industry but will also relate to the work you do in your own major project for Component 1 of your IGCSE.

In the first year of your course, you will have the opportunity to undertake a small design and make project in preparation for Component 1 which you will start after Songkran next year.

The work covered in these units will therefore prepare you for your major project but also the questions in Paper 1 which will focus on Product Design.

Be sure you understand all the material covered and, if you need any help with it or want to know more, ask your teacher who will be happy to give you additional help and support.