Evaluating existing products to identify strengths and weaknesses. What do Lazada / Shopee / Amazon reviews say? How many stars do they get? What are the good things that people highlight?
To score highly in this section you need to analyse to a very high standard. That means looking at the following analysis areas when conducting your secondary existing products research.
This should include the following:
• consideration of the original design situation or need i.e. what was the original design brief do you think
• analysis of intended functions of the product for potential users i.e. what does the product have to do
This should include the following:
• identification of users / target group - who is the product intended for?
• identification of user needs - what do they want from the product
• ergonomic features - how does the product work well with the user(s)
• aesthetics - how do the aesthetics work for the users
This should include the following:
• properties required
• cost and availability (if relevant)
• recyclable alternatives
• sustainable alternatives
This should include the following:
• production processes
• scale of production (individual (one-off), batch or mass)
• cost considerations
• environmental considerations
This should include the following:
• health and safety considerations, both during manufacture and in the use of the product
• quality control standards applicable (such as use of non-toxic paints or electricity safety) and quality assurance
This should include the following:
• variations to the product to meet different customer needs
• fashion and trends
• inclusive design
• impact / influence from cultural and social factors / values
• impact / influence from design movements
This should include the following:
• costs involved in the production of the product
• resources / materials used to produce the product
• energy used to produce the product
• workforce costs to produce the product
This should include the following:
• sustainable / recyclable alternative materials
• conservation issues, including extraction, processing and disposal
• sustainability
• energy used during production and in use
• end of life disposal implications