By the end of this unit you should have developed a knowledge and understanding of:

• the importance of marketing and branding-including customer identification, labelling, packaging, corporate identity and global marketing

• the ways in which products are advertised and promoted, including the use of new technologies

• how technology push and market pull affect new products

• product costing, calculation and profit

• the role of entrepreneurs, marketing and collaborative working with the designer in the development of new and innovative products

• opportunities for launching a product through crowd-funding