Level 2 Media Studies

EMS200: Level 2 Media Studies

Course Description 

Media Studies examines the dynamic role of the media in society, how the media constructs messages about individuals, communities, and cultures, and how media products are produced, controlled, and distributed. The course develops critical thinking skills and students learn to analyse how media products are constructed to make media enjoyable, entertaining, persuasive, and powerful. 

Topics covered: 

• Media products, including newspapers, online publications, blogs, film, television, radio, and podcasts. 

• Genre and the codes and conventions associated with them

• Advertising - design a campaign that markets to a target audience

• Feature magazine article design, research and writing 

Recommendation for subject entry 

At least 10 credits in Level 1 English 

Assessment

Assessment will include a combination of internal and external achievement standards in this 19 credit course:

• 2.3 Representation in the Media - (3cr)  INT

• 2.5 Produce a design for a media product - (4cr)  INT

• 2.6 Complete a media product from a design - (6cr)  INT

• 2.7 Demonstrate understanding of an ethical issue in the media - (3cr) INT

• 2.1 Demonstrate understanding of the relationship between a media product and its audience - (3cr)  EXT

Next steps

This course leads to Level 3 Media Studies.