Dewey Mac Lab

*PSA Poster 2: Planning Text

1. Lesson Goals

SWBAT:

Choose and research a PSA idea
Complete a PSA Planning Document
Copy and Paste text from the Internet onto a Word/Google Doc

2. Choose a Topic

1. Choose an organization that interests you

2. Feel free to look one up one your own

• Miscellaneous Topics: Ad Council

• Endangered Species Conservation: World Wildlife Fund

• Human Rights: Amnesty International

• Criminal Justice Reform: CANY

• LGBTQIA+ Rights Protection: LGBTQ Resource Task Force

• Gender Equality: UNWomen

• Domestic Violence: URINYC

• Drug Addiction: Drug Free World

• Environmental: EarthShare

• Sexual Harassment & Consent: TimesUp.com

• Homelessness: Coalition for the Homeless

• Mental Illness: Fountain House

Article

3. PSA Planning Sheet (Group or Independent)

1. Topic:2. Action requested (see section 4)3. Audience4. Image5. Tone/Style/Feel (see section 4)6. Colors (see section 4)7. Font Style Category (see section 6)8. Poster Headline:9. Two Paragraphs With Subheads(see section 8)10. Credits (see section 9)11. Peer Review

Sample

1. Create a Word/Google Document

2. Type in a heading that includes

• Your name• "PSA Planning" • Your class period

3. Copy and Paste the questions to your left, into your document

4. Respond to all 11 prompts

4. Examples of Actions

What do you want your audience to do?

• Report domestic violence

• Practice Greener Living

• Don't Drive While Impaired

• Treat Homeless with Kindness

5. Color Emotion Guide

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6. Color Scheme Guide: How to Keep it Simple!

1. Complementary colors are often a good choice for graphic design.

Complementary Colors are any pair of colors that are directly opposite each other on the color wheel. They create the most contrast.

2. Analogous and Monochromatic work well to add variety to a complementary color scheme.

Analogous Colors are colors that sit close to each other on the color wheel; they share a common color.
Monochromatic Colors are tints and shades of one color