*PSA Poster 1: Overview and Analyzation
1. Project Goals
SWBAT.
1...Research a PSA topic and design a poster that includes graphics and text
2...Make design choices that match the PSA topic and attract a target audience
3...Use Adobe Illustrator to create original graphics
4...Format text according to basic graphic design conventions
5...Make a poster that quickly communicates idea and is easy to read
2. Lesson Goals
SWBAT:
Analyze PSA poster samples
3. PSA Work Sheet: Group and Independent Work
1. Group Work
2, Choose 3 PSA Posters and answer questions on the PSA Worksheet. Each student records group findings on worksheet
3. Headline
Headline is usually the biggest text
4. Message
1. What is the PSA poster telling us?
2. The headline and the message are often the same but there is usually more to the message
5. Action Requested
1. The action is asking the audience to do something specific. What is it? It should match the headline and the message
6. Target Audience
1. Who is the poster "talking" to?
2. Example of Target Audience Groups
• Teens
• Adults
• Retirees
• Men
• Women
• LGBTQ
• Everyone
7. Style/Tone/Feel
The way the poster looks is the style. It should appeal to the target audience
Examples:
• Hip• Modern• Playful• Serious• Young• Traditional• Exciting• Caring8. Assessment
9. Submit
10. Extension
NB Do Now 11/1/19
What is a PSA?
NB Do Now 11/1/19
A public service announcement (PSA) is a message in the public interest with the objective of raising awareness of, and changing public attitudes and behavior towards, a social issue.
Headline:
Message:
Action Requested:
Target Audience:
Style:
Headline: It's Hot Out! Don't Leave Your Pet in the Car
Message: Pets get overheated in cars quickly even when it's not very hot out
Action Requested: Don't leave your pet in the car when it's warm/hot out and take action when you see a pet in a hot car.
Target Audience: Teens/adults
Style: Urgent, Serious, Traditional
NYC Visual Arts Benchmarks
• Art Making
• Developing Art Literacy
• Making Connections Through Visual Arts
• Community and Cultural Resources
• Exploring Careers and Lifelong Learning
Differentiation / Lesson Extension
...Students with different abilities can seek assistance from teacher, paraprofessional, or another student
...The students who finish early can ask a classmate if they need help or review
NYC VISUAL ARTS BENCHMARKS
• Developing Art Literacy
• Community and Cultural Resources
• Exploring Careers and Lifelong Learning