PSA Poster 1: Overview, Topic Choice & Writing
Updated Fall 20211. Lesson Goals
SWBAT:
Choose and research a PSA idea
Complete a PSA Planning Document
Copy and Paste text from the Internet onto a Word/Google Doc
2. Find a Client
1. Choose an organization that interests you
2. Feel free to look one up one your own
• Miscellaneous Topics: Ad Council
• Endangered Species Conservation: World Wildlife Fund
• Human Rights: Amnesty International
• Criminal Justice Reform: CANY
• LGBTQIA+ Rights Protection: LGBTQ Resource Task Force
• Gender Equality: UNWomen
• Domestic Violence: URINYC
• Drug Addiction: Drug Free World
• Environmental: EarthShare
• Sexual Harassment & Consent: TimesUp.com
• Homelessness: Coalition for the Homeless
• Mental Illness: Fountain House
3. PSA Planning Sheet
1. Create a Word/Google Document
2. Type in a heading that includes
• Your name• "PSA Planning" • Your class period3. Copy and Paste the questions to your left, into your document
4. Respond to all 13 prompts
5. Print and give to Ms. Hooker for review
Printer 1Lexmark cx510
4. Color Emotion Guide
•
5. Color Scheme Guide: How to Keep it Simple!
1. Complementary colors are often a good choice for graphic design.
Complementary Colors are any pair of colors that are directly opposite each other on the color wheel. They create the most contrast.
2. Analogous and Monochromatic work well to add variety to a complementary color scheme.
Analogous Colors are colors that sit close to each other on the color wheel; they share a common color.
Monochromatic Colors are tints and shades of one color
6. Five Font Style Categories
1. Choose no more than 2 categories
2. Don't mix Script with Display
6. Submit
7. Extension
NB Do Now: Respond to 3 or more prompts
1. Client:
2. Topic:
3. Message
4. Action requested
5. Audience
6. Image
7. Tone/Style/Feel
8. Colors
9. Font Style Category
10. Poster Headline:
11. Subheads with Paragraphs
12. Credits
NYC Visual Arts Benchmarks
• Art Making
• Developing Art Literacy
• Making Connections Through Visual Arts
• Community and Cultural Resources
• Exploring Careers and Lifelong Learning
Differentiation / Lesson Extension
...Students with different abilities can seek assistance from teacher, paraprofessional, or another student
...The students who finish early can ask a classmate if they need help or review
NYC VISUAL ARTS BENCHMARKS
• Developing Art Literacy
• Community and Cultural Resources
• Exploring Careers and Lifelong Learning
Deleted from Lesson F 2021
Objectives
Explore ways purpose & audience influence message
Investigate different solutions to the problem (multiple sketches)
Old Planning Document Sample:
Martina Hooker
Nick Batatashvili
PSA Planning
Period 6
1. Topic: The Homeless Crisis
2. Action requested Treat Homeless People with Kindness
3. Audience Everyone
4. Image Food Container, Outstretched Hand, Hands holding blankets, clothing etc
5. Tone/Style/Feel Serious Urgent Caring
6. Colors Red Blue & Gray
7. Font Style Category Sans Serif and Script
8. Poster Headline: Treat the Homeless with Dignity & Respect
9. Subheads wi Paragraphs
The homeless are human beings
The homeless are human beings, just like you and me. The majority don’t want to be homeless. Negative life circumstances are to blame, such as a job layoff, serious medical condition, addiction, or the inability to keep current with the rent. The homeless are good people who had bad things happen in their lives or made bad choices
Talk to the person with respect.
Taking time to talk to a homeless person in a friendly, respectful manner can give them a wonderful sense of civility and dignity. And besides being just neighborly, it gives the person a weapon to fight the isolation, depression and paranoia that many homeless people face.
10. Credits Detroit Rescue Mission Ministries, San Bernadino City Mission
11. Peer Review: Ms. Hooker, outstanding Job! Try to shorten your subheads
Ms. Apap