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Course Name: MARKETING
Course Number: 21350
Open to: Grade 9-10-11-12
Length: 1 Semester
Credits: 1/2 credit
Prerequisite: None, Foundations of Business and Marketing highly recommended
Required for all career pathways within the NHS Business and Information Technology Academy.
Course Content: The first nine weeks of this course are spent examining the role of the 5P's (Product, Place, Price, Promotion, and People) of the Marketing Mix play in the world of Marketing. The second nine weeks will be spent applying our new knowledge to the marketing areas of Sports, Entertainment, & Travel and Hospitality through the eyes of a Marketing Consultant. Course components include a trend overview in the various industries, including the latest in social media marketing.
Course Activities: Classroom instruction will include individual, small, and large group instruction; guest speakers; and many hands-on activities. Students who are involved in marketing have the opportunity to participate in realistic and professional activities as a part of the student organization DECA. Activities include school functions, field trips, guest speakers, competitions and scholarship opportunities.
Student Cost: Optional participation in DECA activities.
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