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In his 2010 movie, The Social Network, David Fincher appeals to our pathos in order to make his audience realize the personal costs of ambition and success in the digital age, particularly through the final scene where Mark Zuckerberg, alone and obsessively refreshing Erica Albright's Facebook page, reveals how his intense drive for validation has led to profound isolation.
In her 2014 movie, Selma, Ava DuVernay uses appeals to ethos in order to emphasize how the moral authority of Dr. Martin Luther King Jr. contrinbuted to the civil rights movement, particularly through scenes depicting King’s strategic planning and speeches.
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In The Social Network, Fincher’s appeal to pathos highlights the emotional cost of ambition and success, particularly through moments that expose Mark Zuckerberg’s isolation and vulnerability, reinforcing the film’s critique of the digital age’s corrosive impact on personal relationships. In an early scene, Zuckerberg’s girlfriend, Erica, tells him, “You’re going to go through life thinking that girls don’t like you because you’re a nerd… I want you to know, from the bottom of my heart, that that won’t be true. It’ll be because you’re an a*****.” This moment strikes a harsh emotional chord, casting Zuckerberg’s ambition in a new light for us, the audience, as we start to see him as a more flawed and possibly tragic character. Later, after Facebook’s massive success, Zuckerberg finds himself alone, refreshing his screen as he sends Erica a friend request—an image that Fincher lingers on, underscoring his detachment despite his achievement. These emotionally charged moments pull viewers into Zuckerberg’s inner turmoil, inviting them to question the value of success when it comes at the expense of genuine human connection, ultimately supporting the film’s message about the isolating impact of unchecked ambition in the digital age.
In Selma, DuVernay’s use of ethos underscores Dr. Martin Luther King Jr.'s moral authority and dedication to peaceful resistance, affecting the audience by building deep respect for his leadership and the movement’s integrity. One powerful example is King’s speech where he states, “Our lives are not fully lived if we're not willing to die for those we love, for what we believe.” This line not only establishes King as a courageous figure but also reinforces the righteousness of the cause, inviting viewers to view civil rights as an issue of universal justice and love. Similarly, DuVernay depicts King addressing his followers before a march, reminding them, “We must meet hate with love. We must meet physical force with soul force.” Here, the director amplifies King’s commitment to nonviolence, appealing to the audience’s sense of admiration and respect, which in turn strengthens the film’s message about the necessity of peaceful resistance in the pursuit of equality. Through these moments, DuVernay uses King’s ethos to connect his struggle with a broader call for justice, inspiring audiences to recognize the enduring power of nonviolent resistance.