Exigence
"Exigence has to do with what prompts the author to write in the first place, a sense of urgency, a problem that requires attention right now, a need that must be met, a concept that must be understood before the audience can move to a next step." (M. Jimmie Killingsworth, "Appeals in Modern Rhetoric." Southern Illinois University Press, 2005)
"An exigence may be something as direct and intense as a power outage, which might prompt an official to persuade everyone to 'stay calm' or to 'assist those in need.' An exigence may be more subtle or complex, like the discovery of a new virus, which might prompt medical officials to persuade the public how to change its behavior. Exigence is part of a situation. It is the critical component that makes people ask the hard questions: What is it? What caused it? What good is it? What are we going to do? What happened? What is going to happen?" (John Mauk and John Metz "Inventing Arguments," 4th ed. Cengage, 2016)
"Exigence has to do with what prompts the author to write in the first place, a sense of urgency, a problem that requires attention right now, a need that must be met, a concept that must be understood before the audience can move to a next step." (M. Jimmie Killingsworth, "Appeals in Modern Rhetoric." Southern Illinois University Press, 2005)
"An exigence may be something as direct and intense as a power outage, which might prompt an official to persuade everyone to 'stay calm' or to 'assist those in need.' An exigence may be more subtle or complex, like the discovery of a new virus, which might prompt medical officials to persuade the public how to change its behavior. Exigence is part of a situation. It is the critical component that makes people ask the hard questions: What is it? What caused it? What good is it? What are we going to do? What happened? What is going to happen?" (John Mauk and John Metz "Inventing Arguments," 4th ed. Cengage, 2016)