Rhetorical Analysis of Commercial 

 Record a rhetorical analysis of a commercial.  

• Sophistication of your Argument (4 points)

• Technical Quality (4 points)

• Clarity of your Arguments (4 points)

Tips

• Watch the commercial several times.

• BEFORE you start working on your analysis, put a lot of thought into audience, purpose, context, occasion, etc 

• Write your analysis/script before recording.

• Use advertising terms and rhetorical devices and appeals

• DO NOT pick a commercial if a rhetorical analysis of that commercial already exists online