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One way to tap into the power of rhetoric is to study how great speakers apply the three appeals (ethos, pathos, and logos). Let’s take a look at how three TED presenters put rhetorical theory into practice in their presentations.
In a sentence, what is the purpose of Cain’s speech? What do you think she wants this speech to accomplish?
Explain how Susan Cain builds her reputation and authority as a speaker on the subject of introversion:
List and/or explain other ways in which Cain uses ethos throughout her speech:
In a sentence, what is the purpose of Bolte’s speech? What do you think she wants this speech to accomplish?
Explain how Bolte uses pathos to make her message more powerful:
In a sentence, what is the purpose of Cuddy’s speech? What do you think she wants this speech to accomplish?
Explain how (using specific examples) Cuddy effectively uses Logos throughout her speech:
Towards the end of her speech, Cuddy employs another appeal. What appeal does she use and how does it help or hurt her message? Explain