Blog Post Publishing Checklist

On this page, you will see the WordPress posts editor. The most important parts of this page are:

• • Post Title - enter the title of your post in this field. On your theme it will be shown above your content.

  • Post Content - you can use the WordPress WYSIWYG editor to add the actual content of your post. Note that it has two tabs - Visual (use the editor to format your text) and Text (recommended) (add your HTML code directly).

Once you enter the content of your first WordPress post, you need to Publish it. Publishing brings your post to your actual website.

Use that URL to paste into the “continue reading” link in the Feature Article of the ezine

Editorial Guidelines for Blog Posts

Keep content’s format consistent throughout.

1. Font

font: 16px/1.5em "Lato",arial,sans-serif;

color: #292929;

Other colors:

#EC008C - pink

#790CB6 - purple

2. Subheadings

H2

color: #790cb6;

Bold and Italic

3. Italics and Bold

Bold to emphasize certain key words and phrases

4. Content-Length

Min/Max

5. Paragraph Length

Shorter paragraphs that are easier to scan (especially on mobiles)

Maximum sentence limit per paragraph 1 - 2

6. Image Sizes

257x257 HOW DO WE RESIZE

7. Links

Link through to other blog posts or products and programs when mentioned

8. On-Page SEO Factors (be aware in editing phase)

• • Keyword in the title

  • Keyword in the URL

  • Keyword in the meta description

  • Keyword in the first 100-200 words of the article

  • Keyword variations spread throughout the body content and H2 heading(s)

  • Keyword in one ALT tag of an image

  • Include media on the page (images and videos)

  • Linking out to external sources

  • Internal linking to your other content