Amazon Key words
KDP Rocket - tutorials https://kdprocket.com/tutorials/
Choosing Key words with KDP Rocket
Competitive Score
New Author <45
Seasoned Author <65
Veteran Author <90
Higher number is more work. Lower number is easy to rank high on Amazon
Average Monthly Earnings
Averages top 5 books average earnings.
If number is too low - either their isn't much of a market for this keyword term, so sales are low
Or there is a market, but they're not happy with the books that are shown to them.
Amazon Estimated Search
Tells you how many people type in search. If a high number lots of people are looking for that term, if low then nobody is (and means even if the average monthly earnings are high, its NOT from these keywords, its from other keywords or other marketing efforts)
Competition Analyzer Feature
See all the details of your competition
AMS Keywords
Keyword Course - https://courses.kindlepreneur.com/courses/AMS
Amazon Marketing Services - shoppers type in specific keywords or title
You pay for specific keywords so your book shows up when they type those words