Best for: Visual content, short videos, and direct engagement through stories and live sessions.
Content Types: Photos, carousel posts, videos, stories, reels, IGTV for longer videos.
Guidelines:
Character Limit: Captions can be up to 2,200 characters long, but shorter is usually better.
Video Length:
• Reels: Up to 90 seconds.
• Stories: Up to 15 seconds per slide.
• IGTV: Up to 10 minutes for most accounts, longer for verified/larger accounts.
Graphics: High-quality images and videos perform best.
Image Size:
• Square (1:1) - 1080 x 1080 px
• Portrait (4:5) - 1080 x 1350 px (recommended for better feed visibility)
• Landscape (16:9) - 1080 x 608 px
Reels: Great for short, engaging content; think of them as Instagram’s response to TikTok. Ideal for vertical viewing on mobile devices, 9:16 aspect ratio
Instagram Live: Accessible through the Stories feature, Instagram Live allows you to broadcast live videos that also disappear after they end unless saved to IGTV. You can invite guests to join your live video, which is great for interviews or collaborative sessions.
Usage: Ideal for engaging directly with followers through real-time conversations, showcasing events, or collaborative talks with guests.
FACEBOOK
Best for: Longer form content, sharing to groups, and hosting live sessions.
Content Types: Text posts, photos, videos, live videos, stories, reels.
Guidelines:
Character Limit: No official limit, but 63,206 characters is the max.
Video Length:
• Regular Videos: Up to 240 minutes.
• Reels: Up to 90 seconds. Ideal for vertical viewing on mobile devices, 9:16 aspect ratio
• Stories: Up to 26 seconds per slide.
Image Size:
• Square (1:1) - 1080 x 1080 px
• Portrait (4:5) - 1080 x 1350 px
• Landscape (16:9) - 1200 x 630 px
Groups: Joining or creating groups can be highly effective for targeted engagement.
Facebook Live: You can stream live videos on your personal profile, in groups, or on pages you manage. Facebook Live allows for longer streams, audience interaction through comments, and the ability to co-host with other users.
Usage: Great for webinars, Q&A sessions, behind-the-scenes looks, events, and announcements.
TWITTER (X)
Best for: Quick updates, links to articles, and direct interaction with followers.
Content Types: Short text posts, images, videos, polls.
Guidelines:
Character Limit: 280 characters per tweet.
Video Length: Up to 2 minutes and 20 seconds.
Image Size:
• Square (1:1) - 1200 x 1200 px
• Landscape (16:9) - 1200 x 675 px
Threads: Useful for longer discussions broken down into multiple tweets.
TIKTOK
Best for: Short, engaging video content, especially for a younger audience.
Content Types: Short videos. Ideal for vertical viewing on mobile devices, 9:16 aspect ratio
Guidelines:
Character Limit: 2,200
Video Length: 15mins if recorded max (60mins max if uploaded)
Size: 1080 x 1920 px.
Viral Potential: High engagement and potential for videos to go viral due to the algorithm.
TikTok Live: TikTok also allows live streaming for users who meet certain criteria (such as a minimum number of followers). It’s a more casual setting, with features like gifts that viewers can send as a form of support.
Usage: Good for engaging with a younger audience through Q&A sessions, live performances, or just chatting.
PINTEREST
Best for: Visual inspiration, including infographics and step-by-step guides.
Content Types: Images, infographics, short videos.
Guidelines:
Character Limit: 500
Graphics: High-quality vertical images (2:3 ratio is best: 1000 x 1500 px).
Links: Great for driving traffic back to your website.
Videos: 5mins max
LINKEDIN
Best for: Professional content and networking, especially if your business has B2B elements.
Content Types: Articles, posts, photos, videos.
Guidelines:
Character Limit: Posts can be up to 3,000 characters, articles can be longer.
Video Length: Up to 10 minutes.
Image Size:
• Square (1:1) - 1080 x 1080 px
• Landscape (16:9) - 1200 x 627 px
Professional Tone: More formal content generally, good for in-depth articles or company updates.
LinkedIn Live: LinkedIn Live is perfect for professional content, including panels, interviews, and presentations. Access to LinkedIn Live is restricted to users who apply and are approved, which maintains a high quality of content.
Usage: Best for professional development sessions, industry panels, company announcements, or showcasing thought leadership.
YOUTUBE
Best for: Long-form video content, instructional videos, and storytelling.
Content Types: Videos.
Guidelines:
Video Length: No minimum, but the maximum is 12 hours or 128 GB.
Image Size (Thumbnails): 1280 x 720 px (16:9 ratio recommended).
Subscriptions: Building a subscriber base can significantly enhance visibility.
YouTube Live: YouTube offers a robust live streaming service where you can interact with viewers through a live chat. It supports high-quality streaming, and the videos can be saved to your channel after the live broadcast ends.
Usage: Suitable for detailed presentations, webinars, live tutorials, or large-scale events. YouTube’s platform is beneficial for longer content that benefits from post-live playback.
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TIPS FOR GETTING STARTED:
Define Your Goals: Determine what you want to achieve with your social media presence (e.g., brand awareness, lead generation, community engagement).
Know Your Audience: Tailor your content to the preferences of your audience on each platform.
Consistent Branding: Use consistent visuals and messaging across all platforms to strengthen your brand identity.
Engage Regularly: Post regularly and engage with followers through comments, likes, and shares.
Measure Performance: Use analytics tools provided by these platforms to track performance and adjust your strategy accordingly.
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DIFFERENT TYPES OF CONTENT
Click here for: Dropbox Spreadsheet
1. Text Posts
Platforms: Facebook, Twitter, LinkedIn.
Usage: Share thoughts, quick tips, or inspirational quotes. Good for sparking discussions and sharing knowledge directly through text.
2. Images
Platforms: Instagram, Facebook, Pinterest, LinkedIn.
Usage: Use high-quality images with motivational quotes, infographics, or visually appealing graphics that explain concepts or steps in manifesting and mindset.
3. Videos
Platforms: YouTube, Facebook, Instagram, TikTok, LinkedIn.
Usage: Create educational videos, tutorials, or storytelling videos that share success stories or teach principles of financial abundance and personal growth.
4. Reels
Platform: Primarily Instagram, but similar features exist on Facebook and TikTok (as short videos).
What They Are: Reels are short, engaging videos that can last up to 60 seconds on Instagram. They are designed to be quick and entertaining, often featuring music, filters, and creative editing effects.
Usage: Reels are great for capturing the attention of users with quick tips, dances, how-tos, and humorous clips. Since they are prominently featured in Instagram’s explore section, they have a high potential for reaching new audiences.
5. Stories
Platforms: Popular on Instagram and Facebook.
What They Are: Stories are photos or videos that disappear after 24 hours. They are meant for more casual, ephemeral content that doesn’t need to be as polished as main feed posts. You can move between stories without waiting for the slide to finish the 15 seconds. It's just the maximum time it is displayed (if photo) is 15 seconds. If you're posting a video story, the maximum video length is 15 seconds
Usage: Stories are ideal for daily updates, behind-the-scenes content, limited-time offers, or quick interactions. They can be enhanced with stickers, polls, questions, and links (especially on Instagram for accounts that meet certain criteria).
Instagram has increased the maximum number of slides in a carousel post from 10 to 20. While this expansion offers more flexibility, studies indicate that carousels with 10 slides tend to achieve the highest engagement rates. Therefore, to optimize engagement, it's advisable to limit carousel posts to 10 slides, ensuring each slide adds value and maintains viewer interest.
6. Stories Highlights
Platforms: Instagram, Facebook.
Usage: Stories expire after 24 hours so Story Highlights is where you can store stories and continue to display them on your profile beyond 24 hours. Highlights can be used to permanently showcase important aspects like testimonials, tips, or event summaries.
7. Polls and Surveys
Platforms: Instagram Stories, Facebook, Twitter, LinkedIn.
Usage: Engage your audience by asking their opinions on topics related to mindset, money habits, or manifestation techniques. Polls can provide insights into your audience's preferences and beliefs.
8. Interactive Content (Quizzes and Games)
Platforms: Facebook, your own website.
Usage: Develop quizzes that help users discover their money mindset type or level of manifestation ability. This can be fun and educational and lead to increased engagement.
9. Live Q&A Sessions
Platforms: Instagram Live, Facebook Live, YouTube Live, LinkedIn Live.
Usage: Host live sessions to answer questions directly from your audience. This can build a strong connection and provide real-time value.
10. Carousels
Platform: Mainly Instagram, but also available on Facebook and LinkedIn (only called as 'Carousel' on IG; it's just a 'multiple photos upload' everywhere else).
What They Are: Carousels allow you to share multiple photos or videos in a single post. On Instagram, you can upload up to 20 images or videos in one carousel.
Usage: Carousels are great for storytelling, showcasing before-and-after transformations, and simplifying complex ideas into easy-to-digest sections. They’re perfect for sharing different angles of a product or event in one post. Use them for step-by-step guides, comparing ideas, or offering multiple tips on mindset and financial success.
12. Articles and Blogs
Platforms: LinkedIn, Medium.
Usage: Write detailed articles or blog posts that delve deeper into topics like neuroscience behind manifesting, laws of attraction in daily life, or practical money management tips.
13. Guides and eBooks
Platforms: Your website, LinkedIn (articles).
Usage: Create comprehensive guides or eBooks that your audience can download. This helps in building a mailing list while providing substantial value.
14. Infographics
Platforms: Pinterest, Instagram, LinkedIn.
Usage: Design infographics to explain complex data or concepts visually, like stats about mindset impacts on success or visual summaries of techniques.
15. Webinars
Platforms: YouTube, Facebook Live, custom webinar platforms.
Usage: Host webinars to offer in-depth training or workshops. These can be live or pre-recorded and are excellent for lead generation.
Using a mix of these content types can help keep your social media feeds diverse and engaging. It’s also beneficial to tailor the content type to the platform and audience preferences, ensuring that it resonates well and drives engagement.