“Automation” is what we call our Marketing & Sales Automation feature. With the automation builder, you can easily create fully automated workflows tailored to the goals of your unique business. Automation can save you time, help you stay organized, and make more money, by improving your marketing and sales processes. After an automation is set up, it can run with no input from you, so creating automation is an extremely high-leverage activity.
Staff responsible for selling
Day-to-day
Active Campaign
These pages are useful in ensuring sales staff use our CRM in the correct manner.
When creating new automation, ensure:
Google sheet is updated - Active Campaign: Automation mapping for MyAdventure Group
Automation is thoroughly tested
An Automation label is added
We use AUTOMATION LABELS to sort our different buckets of automations:
Executive X
Keynote Automation
Add tag to list
Kaleb Designed
Tags to contacts
Reports
Website
Sales
Contact made
Proposal sent
Post keynote
Or alternatively select contact, click on automation and see where contact is up to
3 parts to an Automations -> trigger, body of automation (steps), end of automation
3 ways to test
test emails - check all personalisation tags working
remove trigger, manually input contact without live trigger
go to test contact and manually add contacts to an automation
Add Trigger
immediately test as automation is live
Deals-> Manage messages
The Automation Overview report for each automation is located in the Reports section in your account. The Overview reports refresh every 24 hours.
To access this report for any automation:
Click "Reports" from the left side navigation.
A submenu will expand. Click "Automation Reports."
The Automation Reports menu will expand. Click "All Automations."
Last Update Date: 16/06/23
Updated By: Lesley