Email Campaign

Types of Email Campaigns
Content Guidelines
Different how-to's for Email Campaigns:
- How to send out our EDM
- How to manage EDM process
- How to conduct research and draft content for EDM
- How to create a new EDM campaign in Active Campaign

Email Campaign Calendar

You can view the email campaign calendar on our Monday.com board.

- similar to Cas' Insights but with numbers/data (downloadable)
- Feature a client journey/ story
- Focus on the problem that the client was trying to solve and HOW we solved it
- Possibly use: video/ testimonial

- What products haven't we talked about for a while?
- Is there something topical?
- Have we just delivered an interesting program?

Content should either be entertaining, emotional, and/or educational.
From a design perspective, we want to keep our EDMs clean, simple, and professional.
Copy must be clear, concise, and cohesive - ideally a maximum of 200 words.
- Remember, leaders are busy!
Put yourself in the shoe of the readers and ask yourself: What will I get from this? Does it pique my interest? Is it relevant and engaging?
The objectives of the campaign should be clear and be met your content. What specific actions do you want your readers (MAG Tribe) to take? Add a call-to-action (CTA).
- The placement of the CTA button is important too, it must be clear.

You can view our campaign archive here for reference.

Below is a sample of our email newsletter:

How to manage EDM process

How to Conduct Research and Draft Content for EDM

How to Create an EDM in ActiveCampaign

Back to Email Marketing

Last Update Date: 04/08/23

Updated By: Nicki Ann

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