Meta Ads

1.  Go to Ads Manager. Click Campaigns.

2. Hover over the ad set or campaign you want to edit

   • Select the Campaign, Ad Set, or specific Ad that you wish to edit.  

   • Check the box next to the ads you want to edit.

   • Select Edit.

   • The side pane where you can edit your ad will open.

3. Change your campaign budget if using campaign budget optimization. Otherwise, change your ad set budget

References: 

3. • About Budgets

   • What is Campaign Budget Optimization?

4. Click Publish and Close

Note: Campaigns and Ad sets must have different objectives so they won't compete with each other. Use a wide variety of ad creatives to avoid creative fatigue.

• Budget Recommendation for starters: Brand awareness- $313.19 AUD / Traffic Campaign- $27.91 AUD daily

• Running ad sets with at least 3-10 pieces of creatives on each of your ad set levels. 

• Simplifying campaigns can have several benefits, simplifying campaign setup and reducing the number of budgets to manage manually can lead to more efficient spending and greater liquidity. Additionally, the article 'About Tailored Campaigns in Meta Ads Manager' mentions that tailored campaigns can help streamline the campaign setup process with personalised and automated default settings, resulting in fewer inputs and more effective ad delivery. By simplifying campaigns, advertisers can also reduce the complexity of their ad management and focus on optimising their ad performance. To simplify campaigns, advertisers can consider using an advantage campaign budget, which automatically manages the campaign budget across ad sets to get the overall best results. They can also consider using tailored campaigns, which provide automated default settings for bid strategy, placements, and optimisation.

• The Conversions API offers several benefits, including managing event data with a single API, improving connectivity and reducing cost per result, optimising ads for later customer journey actions, improving measurement, and increasing event matching. It can also help you measure in-store outcomes driven by your Meta ads, create custom audiences and lookalike audiences based on offline events, and run lift studies to understand the impact of Meta ads on in-store purchases. Additionally, the Conversions API can help you connect valuable data from business chats, optimize ads that click to Messenger for purchases, and improve measurement.

• Running leads instant form can help you generate and qualify leads by asking people to fill out a form. The benefits of running leads instant form include collecting information from people who may be interested in your business or service, and using conditional logic to create a dynamic form that varies based on the lead's answer to your multiple-choice questions. Additionally, instant forms can help you get discovered by potential clients, provide deals, coupons, and offers to incoming leads, and increase future bookings or sales. Instant forms are also mobile-friendly, easy to build, and can be pre-populated with information that people have already shared with Meta.

• Studies show that ad sets with 3-10 pieces of creative had a 46% lower cost per action compared to ads sets with only 1 creative. (Meta, 2024 “CPA improvement with more creatives for SMBs”). 

• Mixed Assets drive better performance compared with single-format static or video campaigns about 50% of the time. 

• In Meta's analysis of built-for-reels ads, we found that vertical ads on average had a 48% lower cost per action compared to non-vertical ads.
  
  Learn the design recommendations and technical requirements for different ad placements on Facebook, Instagram, Messenger, and Audience Network here. 

1. Core Basics

• Add your logo

• Showcase your brand - early and often

• Craft a single-minded message

• Inspire action with a strong CTA

2. Adding Motion

• Animate text

• Build simple animation

3. Optimising Video for Mobile

• Capture attention in the first three seconds

• Keep video length under 15 seconds

• Design for sound off

• Shoot vertically or for square

Source: https://www.facebook.com/business/m/mobile-studio?ref=fbb_collectionads

Learn more about Creative considerations for building great ads on mobile here.

1. Catch people’s attention

   • People can quickly form an opinion about a piece of mobile advertising. Keep your ad simple and straightforward to grab your audience’s attention before they move on.

   • Keep your text and headline short and simple. Focus on communicating one important thing that might entice customers to visit your website.

   • Show a product close-up or a customer using your products or services. Free stock images are available too.

   • You can also try a carousel of multiple images or a video to showcase multiple products or tell a story.

   • For videos, try to include your business logo in the first 3 seconds and make sure to highlight your products or services for most of the video.

2. How to reach the right people

   • It’s recommended to add interests only if your audience is at least 2 million people.

3.  Duration and Budget

   • Give it time and avoid frequent changes. Don’t touch your ad for at least 7 days. Facebook needs this time to learn more about the best people to show your ad to and stabilize performance.

   • Publish (a little) early. If your ad is time sensitive, make sure you publish it 24 hours ahead of time. New ads undergo an approval process and do not go live immediately. Publishing your ad ahead of time will allow it to complete this process and give you time to fix any issues that may arise.

4. Understand your ad performance

   • Cost per result - See how much you paid per appointment booking, post engagement, or other result, depending on the type of ad you ran. This helps you make comparisons between ads even if their budgets are different.

   • Demographics - check the gender breakdown and age range distribution of the people you reached. You may find that you should edit the audience for your next ad to focus on specific demographics that are performing better than others.

   • Locations - If your audience included multiple cities, or one or more countries, you can see which locations were more popular for your ad. You may want to edit your audience to focus on those locations.

5. Try something new to test your ads.

   • Small changes to your ad can have a big impact on performance. Success on Facebook has a lot to do with using the right ad creative (text and images) to get your customers’ attention.