Email Automations

We use email automations to stay top-of-mind with our leads and customers, nurture them through the sales funnel, and generate more leads and sales. We send pre-written emails to leads or customers based on specific triggers, such as when they sign up for our email list, download a piece of content, or make a purchase.

We use email automation for leads sourced from our website:

• To stay top-of-mind: We want to stay top-of-mind with our leads and customers, so we send them regular emails with valuable content, updates, and offers.

• To nurture leads: We want to nurture leads through the sales funnel, so we send them emails that are tailored to their specific interests and needs.

• To generate leads: We want to generate more leads, so we send out emails that are designed to capture contact information and interest.

• To increase sales: We want to increase sales, so we send out emails that are designed to promote our products or services and encourage purchases.

We believe that email automation is a great way to achieve our marketing goals. It is a cost-effective way to stay top-of-mind with our leads and customers, nurture them through the sales funnel, and generate more leads and sales.

Click here to view, edit, or copy the automation on ActiveCampaign.

Before the automation, do the following:

1. Prepare the list of participants.

   • The list of contacts may be gathered from the client directly or through Medical Waiver Form Responses.

   • Upload the contacts on ActiveCampaign through Google Sheets. Copy the automatically generated TAG.

2. Copy the automation template.

3. Rename the automation. Just add the [CLIENT NAME] and [EVENT DATE].

Modify the automation:

4. Add trigger: TAG is added. Use the TAG you copied when you uploaded the contacts.

5. Personalise the content for the client. 

What you might need to change in the content?

5. • event titles, date, and description

   • images

   • promo code

   • embedded Countdown 

   • external links

   • copyright year

6. Review the automation and emails. Run test emails to proofread.

7. ACTIVATE the automation.