Google Ads

• Company: Simple Digital 

• Services: Google Ads Management (since 2022) and LinkedIn Ads (since 2024)

• Monthly Fee: $920 +GST

• Term: 4 month minimum, rolling monthly 

• Media Spend (Paid to Google): Up to $2,500/month

• Terms & Conditions: https://simpledigital.net.au/terms-conditions/

• Google Analytics

• Google My Business

• Search Console

• Tag Manager (If available)

• Website Access

• Marketing assets

• • Images and Videos

  • Brand Guidelines

  • Customer Personas/Avatars

  • Key Messaging

  • Email lists

  • Social Audiences

  • Top-performing Social Ads

Certain website changes can significantly affect performance. If you are doing (or planning to do) any of the following, inform the agency:

• Removing a page

• Changing page URLs

• Launching a new version of the website or landing page

• Making major changes to the content of pages

Kaleb has designed an AC automation wherein if a user visits our website through a link with the Google Ads URL parameters, the tag, [WEBSITE] google-ads-click-through, will be added to the contact.

Note: This method is not 100% effective in determining leads from search engine marketing, especially with the Apple privacy and cookie settings.

During the discovery (demo) call, JC asks the lead how did you hear about us. If the lead says our website was discovered through Google search (ad), JC marks it on his demo notes and the admin in charge of the deal will update the corresponding deal field on Active Campaign. The following fields must be changed:

1. DEAL - Google Ads?

2. CONTACT - Lead Source

3. CONTACT - tags