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What
What
On this page, you will find the guidelines for designing our website.
Website design guidelines are a set of rules and principles that help to create a consistent and user-friendly website.
Who
Who
Staff responsible for managing the website backend.
When
When
As Needed (updating or redesigning website)
Where
Where
myadventuregroup.com.au/
WordPress
Why
Why
Following our guidelines helps us to:
Create a website that is consistent with the brand identity.
Improve the user experience of the website.
Reduce the development time and cost of the website.
Make the website more accessible to people with disabilities.
Introduction
Introduction
Our website was revamped in 2021 and relaunched in 2022. James worked with Kody from Lightning Sites and Kyle Rathbone for the website rebranding and rebuild and with Clea for the copywriting.
Purpose
Purpose
Our website is designed to:
Introduce our company and our mission to empower individuals and HPTs to live more productive, fulfilling, and meaningful lives.
Share our unique experiences and how they can help people achieve their goals.
Provide information about our keynote speaking, virtual deliveries, workshops, and offsite programs.
Connect with potential clients and partners.
It is important that our website communicates our key message to our target audience.
Brand Identity
Brand Identity
Our brand is unique and corporate, with a focus on adventure-based learning. We use black, white, and light blue to create a sophisticated and professional look. The font family Gotham is used throughout the website to create a clean and modern look.
Our target audience is event managers, managing directors, and other decision-makers looking for a keynote speaker or corporate offsite for their company.
We are different from our competitors because of our focus on adventure-based learning. Our immersive experiences are designed to help people learn and grow in a way that is both challenging and enjoyable.
Overall, our website should inspire and engage our audience to explore our offers.
Read our brand guidelines here.
Design Elements
Design Elements
Colours
Colours
black #000000
white #FFFFFF
light blue #15c0eb
Font
Font
Gotham
Images
Images
Navigation
Navigation
Maintenance
Maintenance
Lightning Sites monitors our website 24/7.
To send request for any website updates, revisions, or issues, visit https://builder.lightningsites.com/
Appendix
Appendix
Uploading Images to the Website
Uploading Images to the Website
Files:
We recommend using image files of less than 500 KB for best results, though the limit for an individual image upload is 20 MB. When it comes to image size, bigger isn't always better, as uploading multiple large images can affect site performance. If you're adding multiple images to a page, keep your overall page size in mind.
In order to reduce file size - How To Resize An Image
Image Size:
The dimensions of the original image you upload to your site can have a big impact on how it displays. We recommend using images that are between 1500 and 2500 pixels wide.
And always save JPG images in the sRGB colour profile, which is what most browsers understand, to avoid any image colour integrity issues.
Image Format:
UsePNG/GIF/SVG file types for graphics with solid colours
Besides your photographic work, your website likely contains various other graphical elements: logos, small icons, banners, separators, video thumbnails, etc.
Instead of using JPG, any graphics that contain areas of solid color (created by you in Photoshop or other tools online) could be better saved in other lossless file formats (with absolutely no perceived visual differences). PNG, SVG, and GIF formats can work well in such cases.
Last Update Date: 17/08/2023
Updated By: Nicki Ann
Page updated
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