Embedded Files
What
What
On this page, you will find guidelines for the way our brand should be presented from both a graphic and language perspective.
Visual style guides are used to define the way the brand will look and to keep corporate graphics consistent and uniform across materials.
Who
Who
Marketing Team
All employees of MyAdventure Group
When
When
Day-to-day operations
Where
Where
Google Drive location: /Volumes/GoogleDrive/Shared drives/MyAdventure Group/Experiences/Marketing/BRANDING (Brecon)/STYLEGUIDE
Why
Why
The purpose of it is to make sure that multiple contributors create clearly and cohesively, that reflects the corporate style and ensures brand consistency with everything from design to writing.
Consistency across marketing channels and assets is valuable to our brand recognition in the long-run.
It is important that our presentation is engaging and supports the speaker.
Brand Guidelines
Brand Guidelines
MyAdventure Group_Brand-Guidelines_2023.pdfKey Highlights
Key Highlights
Brand Colour and Font
Brand Colour and Font
Our main colours:
BLACK
WHITE
MAG BLUE
CMYK: C94 M0 Y11 K0
RGB: R0 G175 B219
Hex# 00afdb
Font:
GOTHAM
Brand Voice
Brand Voice
inspire.engage.explore
Informative: educational and informative, sharing facts and statistics about grit, growth mindset, resilience, and James' adventure.
Motivational: motivational and inspiring, encouraging our audience to achieve their goals and step outside of their comfort zones.
Personal: personal and reflective, sharing James' stories and experiences.
Authentic: authentic and genuine, reflecting our own personality and values.
Keynote Slide Deck Layout Guidelines
Keynote Slide Deck Layout Guidelines
Title Page
Title Page
Headline:
Font: Bebas Kai
Font Size: 368pt
Subheadline:
Font: Gotham Medium
Font Size: 65pt (4pt Character Spacing)
Make this slide look/feel 3D by intertwining the subject (of the photo) and text. Cut out the image manually using Adobe Photoshop and match the cutout with the raw image (used as background).
Section Title
Section Title
Font: Gotham Black
Font Size: 368pt
Make this slide look/feel 3D by intertwining the subject (of the photo) and text. Cut out the image manually using Adobe Photoshop and match the cutout with the raw image (used as background). If there are LINES on the image, try to place the text along those lines.
Bullet Points/Lists
Bullet Points/Lists
Headline:
Font: Gotham Black
Font Size: 100pt
Body Text (Listed items):
Font: Gotham Black
Font Size: 38pt
Background Shape can be a rectangle or similar to a rhomboid. Colour can either be black, white or MAG Blue (#00AFDB).
When you have a number, text, or any other graphic element beside the text box. Arrange the layer below the text box and add depth using drop shadow.
See images for style reference.
Documentary Video
Documentary Video
Fonts: Gotham Black, Helvetica Neue
Graphic Elements should not obstruct important parts of the video (embedded text). You can adjust the animation (build in and build out, dissolve) to show/hide the graphics during the video.
Make sure that the TIMING is accurate, especially on DECISION scenarios where options will be displayed as revealed (by the Voice Over).
Expedition Scenarios (Decisions)
Expedition Scenarios (Decisions)
Fonts:
Options (Decision) Title: Gotham Black
Options Description: Gotham Medium, 36pt
The decisions/options are animated depending on the scenario that will be played after this slide.
Animations
Animations
Use subtle animations such as dissolve.
Make the animations consistent throughout same types of elements.
When adding text animations (appearing on top) on videos, ensure that the TIMING is accurate.
Last Updated: 23 May 2025
Updated By: Nicki Ann
Page updated
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