Campaign Overview:

Email Copy:

Hi Lisa and Drew,

As 2025 comes to a close, I just wanted to say a big thank you for keeping us in mind to host your clients in the Blue Mountains.

It's been fantastic working with you and your travel agents, and for being part of the experiences you've created for your clients. I really appreciate the trust you've placed in us to deliver memorable adventures and the support you've given throughout the year.

I've also put together a quick video message to personally say thanks - you can watch it here.

Look forward to 2026 and to creating even more amazing experiences for your clients.

Thanks again, and wishing you a wonderful end to the year! 

Cheers

James

Date Sent: 19 December 2025

Campaign Overview:

Email Copy:

Hi Drew and Lisa,

Hope you’re both going well.

A few of your travel designers have asked what we do with guests when it rains — and as you know, weather in the Blue Mountains can turn quickly.

To make it easy, I’ve put together a short video walking through how we adapt the day when conditions change.

👉 [WATCH VIDEO]

Would you mind sharing it with your travel designers?

Thanks heaps,

Cheers
James

Date Sent: 16 October 2026

Campaign Overview:

Email Copy:

Hi Drew and Lisa,

Hope you both are well.

As you may recall, last month, I shared some of the hidden spots we take your clients to during their time with us in the Blue Mountains. 

I’d also like to share with your travel designers a bit more info on the canyons we take your clients over the summer months. Please find attached a one-pager explaining:

🧭 Quick canyon overviews – from the family-friendly Empress Canyon to the advanced Fortress Canyon

📊 Essential stats – age requirements, difficulty levels, hike times, and more

🌿 Visual highlights – from rainforest-lined trails to breathtaking waterfalls

Attached is a one pager for you to share both with your travel designers and also it provides easy reference and ready to use in their next client consultation.

Would you mind passing on?

Thank you.

Cheers

James

Date Sent: 6 August 2025

Hi Lisa and Drew,

How’s things? We had a cracking day yesterday with Angelica's clients (the Bui and Walker family - HERE are a couple of snaps).

As you know, I really try hard in making sure when I look after your clients we go well beyond the typical tourist trail (just ask Angelica what we had to do yesterday!). Even the driver that the Bui and Williams family had (Branko - who was an absolute legend) said to us - 

"....we do day tours all the time to the Blue Mountains, but what you put together today was so different. I've been up here so many times, but had no idea about the kind of places you took Robin and Tom's family."

I’ve just put together an infosheet for you to share with the travel designers to help them better understand a few of these unique experiences. 

PLEASE FIND ATTACHED 

What do you think? Would you mind sharing this with your travel designers?

Thank you and have a great weekend.

Cheers
James

Campaign Overview:

Showcasing the hidden spots, we take our Tailor clients during their full-day tour in the Blue Mountains.

Email Copy:

Hi Lisa (and Drew)!

How are you both? (I'm just down in the Vic High Country doing some 4WDing and camping with my son. It’s beautiful!)

I put together a little video for The Tailor that I hope you can share with the travel designers:

[Embed Video]

What do you think?  I shot this to help the travel designers understand that the Blue Mountains is so much more than the 3 Sisters and standing at a couple of lookouts! Over the years, we’ve put a lot of effort into ensuring your clients get to experience so much more than just your average “day tour”.

If you are happy with it, would you mind sharing it with the team?

Thank you and talk soon!

Cheers
James

Date Sent:

Campaign Overview:

To showcase to our partner travel agents our availability over the Holiday Period. Clients will have the option of touring the Blue Mountains and enjoying a day full of adventure with James. 

Email Copy:

Hi Drew and Lisa,

Hope you are both well!

As you both know, I am exclusively available to guide your clients for the 2 week period either side of Christmas.

In order to update your travel designers leading up to this busy period, please can you share with the team:

• SHORT VIDEO MESSAGE talking about the upcoming holiday period (October update)

• Attached calendar of what has been booked in by your travel designers currently (on the days that are booked, we can still cater for your guests with some of my best guides. See below)

• MAY VIDEO UPDATE reminding the travel designers of the extended offering to your clients at a lower price point.

We have a number of your clients booked in, but there are still a few dates available if some of your clients are looking for day tours over that period.

Does this all make sense? 

Thank you and talk soon!

Cheers,

James

Date Sent:

17 October 2024

Campaign Overview:

3 Little Things You Might Not Know

Present exclusive offers for Tailor clients during their tour with James. 

Email Copy:

Hi Drew and Lisa,

Hows things? Drew - I'm currently sitting in a roadhouse near Coober Pedy about to head bush for a few weeks.

I’m really looking forward to taking care of some of your clients over the summer again. We already have a number of bookings locked in.

Most of your team have a pretty good idea of what we do with your clients up in the Blue Mountains however I just wanted to share the attached PDF which gives them an insight into a few of the little touches/ things we do to bring the WOW!

Would you mind sharing this with the Travel Designers?

Cheers,

James

(Drew - look forward to seeing you in a few weeks in Adelaide)

Date Sent:

Campaign Overview:

New Extended Offerings!

To offer an expanded range of services to the Tailor.

Clients can now book a tour with James' Handpicked Guides at a discounted rate.

Email Copy:

Hi Inga (and Drew),

Hope you're both well.

See attached photo of the landslide in the Megalong. Fortunately, we've been able to regain access!

I just wanted to give you a quick update (can you please share with your travel designers?). 

Please WATCH HERE a video of me explaining the new update.

Essentially, Drew asked me to provide a Blue Mountains offering that was at a lower price point than our premium experience. Up until now, I have always guided all your clients personally (which I still will continue to do!) however the cost and my availability often rules out the Blue Mountains for many of your clients. In order to address this, I have handpicked a couple of my best guides to host your clients. The advantage of this:

 In busy times, if I am guiding another Tailor client, we can still offer a Blue Mountains experience to your other clients (often in that busy Christmas period we have had to say no to some of your clients in the past as I can only host one group/ day)

 It opens up our Blue Mountains itinerary to more of your clients

 Your clients will still get to enjoy all of our usual activities and tailored itineraries (like rock climbing, canyoning, abseiling, and other personalised adventures).

 40% cheaper than our premium offering!

How does this sound?

Please find attached the updated pricing for our Blue Mountains experiences (Can you please update your system and share these with the travel designers?)

Does this make sense? Feel free to give me a buzz if you have any questions.

Thank you.

Cheers,

James

Date Sent:

30 April 2024

Campaign Overview:

How Adventurous Are You?

James tailors each tour to suit the client's interests and abilities. The copy provides an outline of the experience, depending on the level of adventure preferred by the clients. The 'Less Adventurous' option is designed for beginners who simply want to enjoy the scenic beauty of the Blue Mountains. The 'Highly Adventurous' tier is tailored for seasoned hikers and may involve activities such as hiking, wading, swimming, canyoning, and rappelling.

Email Copy:

Hi Inga (and Drew),
I hope the material I sent you last month has been helpful in your communications with your clients.

A question I often get asked by your travel designers is "how adventurous do my clients need to be to spend a day with you, Cas?"

The answer is NOT MUCH! Obviously I love looking after your super adventurous clients (with the canyoning, abseiling, climbing etc) however this summer we had a few day trips for some of your clients that were after a unique Blue Mountains experience that wasn't too strenuous.

Now that Wolgan is closed for the foreseeable future, even your less adventurous clients can still have a super unique and rewarding day with me in the Blueys. To help articulate this to your travel designers I have put the following together for you to share with them:

1.  Information Pack - 1 page overview of how we can tailor a Blue Mountains 1-day itinerary for your clients from super adventurous .... to a bit more chilled.

2. Short video message -  WATCH NOW This is a short video I filmed to explain to your designers the different kinds of trips we can run for them.

Does this make sense? Are you able to share with the travel designers?

Thank you and talk soon!

Cheers,

James

Date Sent:

11 March 2024

Campaign Overview:

What Does a Day with James Look Like?

This campaign provides a detailed overview of what to expect during a tour with James. In the video, James explains the itinerary and what clients can anticipate experiencing in the Blue Mountains.

Email Copy:

Hi Inga (and Drew),

I hope 2024 is starting strongly.

I have put together a short little video for your Travel Designers. Would you mind sharing the below with them?:

Please WATCH HERE.

I really enjoyed working with a number of your Travel Designers and awesome clients. Over the summer we helicoptered, walked, climbed, abseiled and canyoned!... Hopefully, their time in the Blue Mountains was one of their many highlights during their time in Australia. The video showcases some of these experiences and also gives the travel designers a good flavour of what a day in the Blue Mountains looks like.

As you’ll see in the video, we ran bespoke itineraries for a wide-ranging group of clients - old & young, fit & not-so-fit, adventurous & not-so-adventurous! They all appeared to have an awesome time…

I look forward to working with more of your clients in 2024.

Cheers,

James

Date Sent:

05 February 2024