SEO Strategy in 2023

1. All onsite SEO work including:

• Existing page optimisation 

• Keyword research

• New page builds / blog uploads

• Technical fixes (page speeds, broken links etc)

2. All offsite work including:

   • guest posts - Mick, the SEO managing consultant, leverages his 10-year industry experience to write and place content on external .com sites, ensuring relevance, a Domain Rating (DR) higher than the client's, and a minimum of 1,000 organic traffic for viable link placement, absorbing up to 10% of the cost when using third-party sites.

   • 'unlinked brand mention' search - SEO Agency will find content on the internet that references our brand or James in any way, and develop a list. Then, we will reach out to them directly to link our website to their brand mentions.

   • local citations/directory submissions

   • analysis to find new link opportunities via unlinked brand mentions

   • competitor analysis

Target Local Locations:

1. Sydney category page

2. Melbourne category page

3. Brisbane category page

4. Adelaide category page

5. Perth category page

Target Keywords:

1. keynote speakers + [location] -  page dedicated to 'motivational speaker' keyword and variations by location

2. motivational speakers  + [location] - page dedicated to 'motivational speaker' keyword and variations by location

3. conference speakers  + [location] -  page dedicated to 'motivational speaker' keyword and variations by location 

The location pages will be kept relatively light in content. The five new location pages will drive users to the main Keynote Speaker page for more information. 

A way will be found to reference each of the 5 locations once on the main keynote page which is the link that is needed for Google bots. Options:

• Links will also be added to the footer, which will be less visible to users. 

• Blog topics or case studies will also be written in certain locations where James speaks. Internal links to location pages will be included in these blog topics or case studies.

UPDATE (2024):

We haven't built enough internal links (blogs/case studies) to the new pages.

1. motivational speakers - page dedicated to 'motivational speaker' keyword and variations 

2. conference speakers -  page dedicated to 'motivational speaker' keyword and variations 

3. keynote speaker page - already exists we just need to optimise this better 

What keywords are our target market using when they look for our product? Which search term is more relevant or should we target all?

• Workshops page - team building' v 'workshops' 

• Team Experiences page - 'experiences' v 'retreats

Update (FEBRUARY 2024):

We built/revised product pages using the following terms:

• Keynote Speaker

• Interactive Learning

• Workshops

• Team Building

• Team Offsite
  
  

• 'unlinked brand mention' search - The SEO agency will find content on the internet that references James Castrission or MyAdventure Group in any way, and develop a list. 

• • Email Template/s to website publications with unlinked brand mentions:

Template 1: If you know the source of the link. Eg, https://australian.museum/about/history/exhibitions/trailblazers/castrission-and-jones/

Hi X, 

We're just going through publications that are referencing us (or James) and we would love to request a backlink to our My Adventure Group website. Could we kindly ask that you link one of the references to my name to https://www.myadventuregroup.com.au/ ? This is my current business venture I'm trying to drive more traffic through for motivational speaking, workshops, team building and offsite experiences. 

Template 2: For a publication you don't have a contact for. 

To whom it may concern,

I have noticed, and appreciate that you have referenced me in your article https://www.insurancebusinessmag.com/au/news/breaking-news/dual-hosts-blue-mountains-adventure-for-brokers-429762.aspx/. I would love the opportunity to request a backlink from where you reference my name to our website https://www.myadventuregroup.com.au/. I would very much appreciate the support as I try to continue to grow my motivational speaking and team adventure business. 

• Directory Submissions/Citations 

• Guest Posts

• Seeking links from partners/suppliers 

UPDATE (FEBRUARY 2024):

We haven't received new backlinks from our outreach.

• allows us to build internal links to main pages and repurpose content for other marketing channels.

• See the editorial calendar here.

Date: 8 May 2023

Agenda:

References: 

1. SEO Proposal from Media MC

2. Meeting Recording

Meeting Summary:

1. Month-to-month agreement with upfront invoicing and 14-day billing terms.

2. All SEO work is handled by the managing consultant, Mick, including keyword research, new page builds, technical fixes, and offsite work.

3. Preference for handling implementation of activities to ensure quality.

4. Inquiry about the web maintenance retainer with the current agency to avoid duplication of services.

5. Request for a list of keywords being targeted and tracked for MAG to assess alignment with onsite content.

Date: 30 June 2023
References:

1. SEO Audit

2. SEO Worksheet (Keyword Mapping, CPC Keywords, Current Rankings)

Date: 27 October 2023

Agenda:

1. SEO progress and next steps

2. blogging strategy 

3. location strategy 

4. sub-service pages 

Meeting Summary:

1. Unlinked Brand Mentions. 

I'll send a couple email drafts that you can use to reach out to these publications to request a back link. As mentioned it'll be different depending on whether James actually knows someone there, compared to if he doesn't. It'd be great to be able to get a handful of links because that'll be great for our SEO. 

The link from Sydney Uni is AMAZING and should also be good for SEO. 

2. Motivational Speaker Pages / Content

Please review/approve the motivational speaker location page content. From page 6. Once approved, I'll build the pages and they'll only internally link from the new keynote speaker pages and we'll keep them very light in content; no animations, video etc. I'll just use the copy, a picture of James (or picture you provide) and maybe a Google map of the city. The purpose of this is to keep them light in source code to see if we can rank them better without all the animations/buttons/pop-ups/links etc. 

We'll also write a top level 'motivational speakers australia' page which will be the top level page to target that as we saw in the keyword research there is over 400 monthly national searches for the topic. 

3. Top Motivational Speakers 2023 blog post

We can see how much traffic the last 2022 post got. Perhaps we write a new one for this year and we can just have it all about James. This content will need to come from James and it could just be about the year to date, where and what he's done this year etc. The title, URL and H1 can all target the keyword 'top motivational speakers in australia' and this will also internally link to the abovementioned location pages. 

Up to you and James how you'd want to go about the content on that page but I'm here for SEO advice. 

4. Team Building Activities

As we saw in the Google search results, when someone searches 'team building activities sydney' which has 590 monthly searches, it's all blog posts. So perhaps we do a blog post on this exact topic and see how we can get it ranking as well. 

5. Website Menu 

Ideally, we'll restructure the main menu with 6 items. The rest of the menu can be navigated under More as suggested. 

6.  Blog posts/case studies

We need to write these to create internal links to the location pages.

7. Pop Up and Lead Magnets