AI-Powered Brand Creation and Language Practice

Nick Mueller, Zeynep Canpolat, Anlu Zhu 

Lesson Aims: 

1. Encourage students to apply descriptive language effectively.

2. Engage students in a creative, collaborative task integrating AI for scaffolding and reflection.

3. Help students practice correct use of imperatives and descriptive language in context.

4. Developing students’ plurilingual & pluricultural competence by creating work that is culturally appropriate.

Learning Objectives (SWBATs):

1. Use AI to generate image prompts & slogans

2. Use descriptive language/words to generate an image that they desire

3. Produce accurate forms for imperatives

4. Develop cultural sensitivity to various cultural contexts

Preparation:

Teacher: 

1. Develop prompt & distribute to students (before class: 15 minutes)

2. Assign groups (before or during class: 2-5 mintues)

Students: 

1. Turn on computers & copy-paste prompt in to ChatGPT (in class: 2-3 minutes)

2. Move to assigned group (in class: 2-3 minutes)

3. For mobile devices (in this presentation):

Materials:

Link to the apps used: 

1. https://chatgpt.com/

2. https://padlet.com/nm77_1/tilt-ai-lesson-plan-x5f5ysbau1lf5jnv

Link to the Assignment:

1. https://chat.openai.com/?model=gpt-4o&prompt=High-Precision%20ChatGPT%20Prompt%20for%20CEFR%20A2.2%20ESL%20Image%20%26%20

Handouts: 

1. https://www.canva.com/design/DAG0eFj-xbA/c5dC_hiC9iNDnrFq0LS6Iw/edit?utm_content=DAG0eFj-xbA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Prompt:

1. https://docs.google.com/document/d/1ZPXh3ckTwf_KNEz2Ar7rKDVPhaMhIPe8UaCOaoU8AV4/edit?usp=sharing

Phases of the Task Cycle:

Pre-task (3 minutes): 

1. Students think of a brand/product they want to create.

2. Students think about descriptive words and commands they might use (imperatives).

3. Students access & copy-paste the tutor prompt into ChatGPT. (Students are not expected to read it).

4. Students access the “cheat sheet” for questions relating to language forms/accuracy + cultural sensitivity to ask if stuck.

Main task (10 minutes): 

1. In groups, students will what students do with the app (how they interact with the app, with peers, with the teacher; main expected outcomes)

2. Students work in small groups to input their prompt into ChatGPT.

3. Students develop an image and slogan for their product/brand.

4. Students adjust language (imperatives and descriptive words) as needed based on ChatGPT output.

5. Students interact with ChatGPT to refine their ideas, asking follow-up questions or clarifying details.

Post-task (2 mintues): 

1. Students review and discuss the ChatGPT-generated slogan and image in their group.

2. Students decide what to keep, change, or improve.

3. Students reflect on language use, noting any new vocabulary, imperatives, or descriptive phrases learned.