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Hello, this is ADOR.
On December 3, we filed a lawsuit with the Seoul Central District Court to legally confirm the validity of our exclusive contracts with our artist NewJeans.
We did not wish for the issue with our artist to be resolved through legal judgment, but this inevitable decision was made to clarify to the artist and various stakeholders that the exclusive contracts between the agency and the artist cannot be lightly terminated based on one-sided claims. Above all, we seek clear judgment from the court to uphold the foundation of the K-pop industry, which has grown based on a healthy trust relationship between artists and agencies, and further, the foundation of the Korean popular culture industry.
It is with heavy hearts that we share this news, but it is to prevent any misunderstandings that the artists might have about the legality of the contract termination, which could lead to violations of the current exclusive contract in their entertainment activities, causing unexpected damage and confusion among domestic and international industry stakeholders.
Today’s K-pop has developed through the synergy of the artists’ talents and relentless efforts and the companies’ full investment and trust. In an uncertain environment where it is difficult to predict success or failure, the agencies’ proactive support over a long period of time is essential for popular culture and especially the K-pop industry. An agency’s proactive support is based on the expectation and belief that the agency and the artist can grow together over a certain period of time, and this mutual agreement is the foundation of the exclusive contract.
If this fundamental agreement is not upheld, the agency’s efforts, which have endured long periods of uncertainty and provided total trust in the form of investment, will be rendered powerless and irrecoverable. This means that systematic support, investment, and system enhancement in this industry can no longer be expected, and we are most concerned that the virtuous cycle of growth in the K-pop industry, which has rapidly developed through the sweat and dreams of many, will be disrupted.
ADOR’s stance on continuing with NewJeans remains unchanged. Separate from seeking judicial judgment on the validity of the exclusive contract, we believe that sufficient and sincere discussions with the artists are absolutely necessary. Despite numerous earnest requests from ADOR’s employees, we have not yet had the opportunity to communicate with the artists, but we will make continuous efforts to resolve any unnecessary misunderstandings between the artists and the agency. We will do our best to repay the love for NewJeans’ music with better activities. We ask for your support and encouragement so that ADOR and the members of NewJeans can all wisely overcome the current situation.
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