Facebook Paid Ads

1. Go to FB Ads Manager

2. "Create ad"

3. Campaign objective: Leads

4. Name campaign eg. knee pain

Ad set

• Decide conversion location (either messenger or lead form)

• Select daily budget

• select audience (this should be created prior in Audiences

• Select manual placements and only select:
  - FB feed
  - Insta feed (if running on insta)

Ad Creative

• Create 4-5 ad creatives

• Add different single image or video for each creative

• Add individual primary text for each creative

• Keep lead form/headings same

PUBLISH (no expiry)

1. View leads on FB leads

2. Leads should say "paid" letting you know it's an ad lead

3. Send response to practitoner involved and timeblock 15min for a discovery/consult call

4. Monitored daily when ad is running

Practitioner Lead Follow up Script

"Hello it's Jack from Effect calling. Thanks for giving us some information about your hip pain. I was wondering if we could help you with that today?"

"Sure"

"So from what you mentioned [talk about lead form findings, especially their pain points/problems] Is that right?"

"Yes"

"Follow up with any other questions you may ask in a consult and provide a few solutions [stretching/mobiliyt, strengthening an area, etc.]"

"Ok and what exactly should I do?"

"Well I can't give you specific advice as I have not done a formal assessment. Usuallly we will take someone through a 60min assessment where we really get to the source of a persons problem, to provide them with an individualised solution for their needs...
I would really love to help you [solve pain point/problem]. Would you like me to arrange a consult so we could do this?"

"Yes sounds great"

They may obviously ask other questions before booking, however your task is to answer them while coming back to the point that we can help them overcome their problem.

1. View ad on ads manager

Monitor (in order of priority)

1. Results (leads): how many people clikced on your lead form link

2. Impressions: how many times your ad was on someones screen

3. Reach: Estimation of how many times your page was viewed

Ultimately, ads with higher leads do better.

Ads with high impressions but no leads may mean that the picture attracted their attention but the message was not strong or specific enough to the persons problem (or even wrong audience)

If ads do not perform we pause them and put their budget in to the well performing ads