Best Practices for Leads

Where can customers look for potential reviewers?

1. Already engaged customers who have left positive reviews recently- UserEvidence, GPI, etc.

2. Champions: webinar speakers, high NPS scores.

3. Sales: recent sales, win backs (formerly churned customer who returned, and can provide competitive content)

4. Customer advisory boards, customer advocacy groups

Where to leave a CTA?

1. Social media 

2. Customer newsletters

3. Technical customer areas (like Splunk’s Tech Talks)

4. Before and after event registration (during sign ups, after they register, post event outreach)

Events

1. QR code on a slide during sessions

2. Mini business cards to leave at customer events or hangouts

3. On a name tag lanyard (just the QR code)

4. Tabletop at booths 

5. Integrate PeerSpot slides with a clear call to action into product-related sessions during the event. This ensures that attendees are aware of the review collection opportunity at your booth and the associated incentives.

6. Extend the same call to action across all customer-related activities during the event, such as lunches, panels, and after-parties (e.g., happy hours).

7. Consider offering exclusive swag or entry into a raffle/sweepstake with high-value prizes to boost signups for the phone interview. Unique, desirable items incentivize attendees to make your booth a must-visit destination- i.e., show us that you've signed up for a phone interview and be entered into a sweepstakes