Demo Call

This call should follow a Disco call. If you have not yet done a discovery call you won't know what to present.

Key Features to Highlight and Keep in Mind:

Voice of Customer Content: Emphasize the power of authentic customer reviews in driving purchase decisions.
Demand Generation: Showcase PeerSpot's ability to generate high-quality leads through our audience, intent data and targeted outreach.
SEO Benefits: Explain how PeerSpot can improve organic search rankings and reduce reliance on paid advertising.
Content Engine: Demonstrate how PeerSpot provides a wealth of content that can be repurposed for various marketing initiatives.
Competitive Intelligence: Highlight how PeerSpot helps identify and target competitor prospects.
Customer Success: Explain how PeerSpot can be used to monitor customer sentiment and prevent churn.
Content Tools: Introduce the PeerQuote Assistant and Peer Reports to streamline content creation and analysis.
Be Interactive - Ask a question before anything that you are presenting.
Tailoring your presentation! - You did discovery for a reason, present based on the customer's needs and how we can help them.

Introduction and rapport building 5 Minutes

Warm Welcome: Start with a friendly greeting and introductions, creating a relaxed and conversational atmosphere.
Personal Connection: Build rapport by finding common ground and showing genuine interest in the prospect.
Agenda - Outline the purpose and agenda for the call.
What we Heard from You - Before jumping in use the, What we heard from you slide to realign on the purpose of the call and what we are showing them.
Value Proposition: Briefly explain the importance of customer reviews and PeerSpot's focus on enterprise technology.

The Power of PeerSpot 7 Minutes

Visuals: Use slides to illustrate key statistics and benefits, such as the impact of peer reviews on buyer behavior and the correlation between PeerSpot engagement and purchase intent.
- Show research slide.
- Go through the power of our audience and overlap slides.
Customer Success Stories: Share examples of how other companies have benefited from PeerSpot, focusing on quantifiable results.
The power of our audience (leads coming back multiple time slides): Show how we the audience is unique and tie that into why reviews and leads from PeerSpot have a unique value.
SEO Benefits (SEO slides): Emphasize how PeerSpot can improve organic search rankings, reduce reliance on paid advertising, and increase website traffic.
Summary - Reframe the value of our content and audience, and questions.

Live Walkthrough 15 Minutes

Buyer Journey: Walk through the typical buyer journey on PeerSpot, starting with a product comparison search. Look if they are bidding on the traffic.
Comparison Pages: Show how PeerSpot's comparison pages provide detailed, unbiased information to help buyers make informed decisions. Highlight that there are only reviews.
Show the other pages and highlight that the only thing to do on PeerSpot is read reviews
Buyer's Guide: Demonstrate how the Buyer's Guide offers valuable content that encourages lead capture and provides insights into buyer intent.
- Buyers downloading guides and how this is so different from content syndication. They are actual buyers doing comparisons for products on PeerSpot.
Intent Data: Explain how PeerSpot's first-party intent data can be used to identify and target high-potential prospects, even those not actively researching your company.
Integrations: Highlight how PeerSpot integrates with popular CRM and marketing automation platforms to streamline lead management and reporting.
Did they see value - Ask questions to confirm they understand the value of what we can do for them.

Present programs in the context of the pain we have uncovered and tell hte story of how we will solve their problem. Show the programs that are relevant to what they want to solve and have budget to purchase.

Review Generation - Customer Voice Package

- Reviews: Show the reviews and how we collect them.
  - Strategic themes - get the right content.
  - How we collect reviews.
  - Reviews as a content engine - show PeerQuote Assistant.
  - CS Support.
  - PeerReports - Targeted reporting, persona-based targeting, ABM, etc.

Intent Data - Customer-Led Growth

Show the data and highlight that it is a first-party list with no "guesswork."
They get a list of both their and their competitor's views.
This can be used for targeted take-out campaigns, ABM, SDR, and even Churn prevention.
Direct integrations to both Salesforce and 6Sense.

Lead Generation

How we differ from content syndication. People are actively coming to us to learn more about products in their category.
Mention that we target on a category level, this allows them to reach a larger audience that may not be looking at them.

Premium Site Leads

The people who are actively searching and converting on PeerSpot.com
Many have 2-factor verification.
Titles - We suggest not targeting based on Job titles. If someone is comparing products on their browser and then reading 1K+ word reviews and downloading a buyers guide, that is someone you want to talk to!

PeerIntent and Bant TLQ

We target companies researching on PeerSpot.com and use partner intent to target the correct people and generate leads.

We use their target job titles.
We can use a TAL or exclusion list.
BANT TLQ leads are converted over the phone.